I just finished an extensive competitor analysis. He ranks #1 for a highly competitive keyword for almost 2 years now. Of course he has build his own PBN with at least 30-50 domains, like everybody else on the first two pages. What stunned me, however: He did not build his PBN from expired domains. All domains are NEW (ok, meanwhile they are 2-3 years old). They did not have ANY backlinks when he started. And what is even more surprising: Most of them still do not have any backlinks. Some have a bookmark, probably to get indexed. 70% of them do not have one single backlink. Tier2 simply does not exist! So this guy made it on #1 in a real elbow niche with this: PBN of 30-50 websites from new domains without backlinks some directory listings a few bookmarks a few press releases Thats it. How is that possible? Don´t we need expired domains anymore?