Hey everyone! I've been researching for a few weeks now on this site, as well as others, but I still seem to be missing something. I am finding keywords in the Adwords Keyword Tool that have massive CPC, ranging from $3-$15. How exactly do you take advantage of the money there? The keyword is related to a video game, so would I want to build a blog about that game, a website with the information the keyword requests, or something else? I would love to understand how the correlation of high CPC to money in my pocket works. I am eager to see some ROI, but as a beginner I refrain from high hopes at the moment. Thanks everyone!