Hello, I have a website about consoles, on the homepage are a few thoughts about what consoles are and a short history. The main attraction are the pages about Xbox 360, PlayStation 3, Nintendo Wii, PSP Vita. So, I want to rank my homepage and my internal pages about the consoles ranking for "xbox360", "play station 3" each one on a separate page of course. Basically I want to rank brands. My main questions are: 1. How much link builing should I do for my homepage considering that I'm not really interested in ranking it as much as the internal pages? In percentage how it would look like? Random (stupid) example: 60% links to homepage, 10% to each internal page? 2. I guess I must do links for internal pages otherwise they won't rank good, only linking to homepage. 3. Considering the penguin update, my main keyword should be around what % of the overall anchors to each internal page? Any help is very welcomed! Cheers.