I heard that local search is easier to do & less competition. Well look at this. This is really confusing me. The site I'm working with right now currently has the highest rank out of all its competitors. for keywords - basement waterproofing nj My site is - allcountywaterproofing (rank 3 - and I'm sorry but I can't hyperlink or write certain things apparently) Competitors are - basement -waterproofing-nj (rank 2) worryfreewaterproofing (rank 1) southjerseydrybasements (rank 1) healthywaynj affordablewaterproofingllc My site is ranked 3, all sites that are beating it in google are ranked 2 or 1. However they have much higher pr backlinks from what I can tell. But NOT all of them. Some of them have less backlinks than my site, but are still displaying on page 1 while mine is not. I thought maybe I needed to do some google editing and updated the address. Am waiting on a verification from google by postcard. Do I have to wait to confirm that postcard before I can rank? Should I upload videos to my google places? Videos to youtube? Just start finding hi pr sites and requesting links? I also found a negative review on my google listing that was not by a customer of mine I can recall. So it looks like someone has been messing with my listing, I just do not remember having an angry customer at all in Dec. Should I join pr society? I will do whatever I need to to get on page 1 I don't understand how these sites with lower ranks are beating me, and some of them even have less backlinks. Any guidance or direction I'd really appreciate guys. I've been manually submitting to directories like yahoo, angies list, and all that and have tried getting some free backlinks but am afraid I might be bleeding out my own rank from doing that type of stuff. I don't really undertand how to backlink properly I think. But is backlinking where I need to be focusing according to you more experienced folks? Thanks.