Well ... I'm doing SEO on a niche of mine, the safe way ... basically I'm working on it for over 3 months, managed to get it in the first page, was #4 in google. Then ... out of nowere, a guy with another site comes up above me 1 position, now I'm #5th. I checked out his backlinks on ahrefs, it has only 1 backlink, but ... what kind of backlink? ow.ly backlink, basically a shortened link spammed to hell, it has around 3,000 backlinks. How can I outrank that guy? Or ... when the google will penalize him if they will ... ?