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How Can i Market to Real Esate Agents

Discussion in 'Offline Marketing' started by jess.2.black, Feb 10, 2016.

  1. jess.2.black

    jess.2.black Newbie

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    Hey guys,

    I am a photographer, and I am trying to start a service for local real estate agents in my area. I am trying to get clients for my business, as I need pocket money to chase bigger fish. If I aint making money, why do it? I have gotten about 15 jobs done in the past few months through people I know, and a few connection I have made in the area.

    But does anyone have any idea on approaching a real estate agent? I have done walk ins, got one interested, but they never called me from my business card. I will see them in the next few days in a suit and tie and set up my game. Should I cold call this group? I don't seem to think that they responed very well to cold calls, but I figure, if I walk into a store front in a suit, and my binder full of paper work, and see what happens.

    What do you guys think about targeting the real estate market? I am looking for commercial agents, residential, and well who ever bites and pays. I plan on running a small google campaign, until I can figure out SEO.
     
  2. StarkContrast

    StarkContrast Regular Member

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    Agents are a fickle bunch and they don't normally spend a lot of money.

    Here's what I would do.

    Offer to host a free seminar on how to take great photos for their listings. Most realtors are a part of a regional/state association and some attend monthly. Provide great tips and show them good and bad photos (and why they're bad) from other areas. You don't need to sell anything in your presentation. If it's good information, they will come to you.

    The thinking behind this is to get them thinking about their own often poor photography. Also you'll need to emphasize that hiring a pro photographer is a great marketing tool because it shows their sellers that they are actually working on the seller's behalf instead of just pocketing the ~3% commission. Also make sure you tell them that the seller will notice if they take the photos with their phone and may not always be pleased.

    The other thing you can do is to set up a website where you pull up random cities and critique the photography there. This would be something like a screencast. Tell them where the problems are and the easy fixes. Then after you have a few days worth of critique you are starting to become an expert in it. Send the link around to some realtors. Again, don't sell, just present.

    Hope that helps.
     
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  3. jess.2.black

    jess.2.black Newbie

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    Thanks I will check into it. I thought kind of the same thing! ill give It a try.
     
  4. capsizedMo

    capsizedMo Newbie

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    I think that your biggest goal here, is managing to get the said client to give you the time of day. Im a web developer, and i've only been hired by real estate agents, when it was most convienent for them.

    A lot of REA's actually still do fax marketing to each other, so that is always an option if you can get all of their fax machines, but thats an old method. I would say, search for the post on here about making 20k in a month with orm. its very useful with the demographic.
     
  5. TheFreshPrince

    TheFreshPrince Jr. VIP Jr. VIP

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    What state are you in? Looking for a good photographer at the moment. I also know of about 10 agents looking for a reliable photographer.
     
  6. bbminded

    bbminded Newbie

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    How are your Photoshop and illustrator skills? I have been "toying" with an idea to pitch real estate agents with a twist to a highly effective offline advertising tool.
    PM me if you are interested in discussing more. I may be way off and my idea sucks. or the alternative!!


     
  7. Bleght

    Bleght BANNED BANNED

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    A black hat way to do it might be to create some fake listings that would look like promising action they would all want to get on, like you are selling some huge estate and you need an agent, gather their leads and then market to them personally using the contact info you've got. If I were a photographer, you wouldn't solely concentrate on the real estate agents, because there are many other industries that you can market to as well. But the suit and binder walk-in thing is something that will surely get you some clients if you are willing to do it as much as needed. Many people will not be interested but a few will end up hiring and you'll keep building your portfolio and expanding your business.
     
  8. chaze

    chaze Newbie

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    Agents are a tough sale, most do everything themselves. I would make a booklet with pictures and articles on how to make better pictures. So they keep it for reference. Then when they get a good enough gig they will think of you if they want to go pro.
     
  9. b1step-ahead

    b1step-ahead Senior Member

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    Try to attend a brokers open or crash real estate parties or mixers. You have to catch them when they're not on. They are a cheap bunch.
     
  10. uristjack

    uristjack Junior Member

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    The thing is, what could you offer real estate agents?
    And no, I'm not talking about photography. What are the benefits of your service?

    Apple sells innovation. Chanel sells fantasy. Revlon sells hope.

    So what emotion does your service provide? How does it help agents?
    You need to sell them an emotion, a benefit, NOT a service or a product.