How Can I Leverage a Competitor's Subsidiary Site

brovl

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Aug 23, 2024
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Hi everyone,

I recently acquired the domain of a subsidiary site from one of my biggest competitors in the same niche, where we sell the same products.

Here’s the situation:

  • The competitor’s main site still links to the subsidiary site in the footer.
  • My competitor's main site has 1M+ monthly visits and 1.5m+ Backlink.
  • The subsidiary site has accumulated over 800k backlinks thanks to these connections from the main site.
  • Additionally, the subsidiary site has links from:
    • 30+ high-quality domains
    • 30+ domains with average or low value
Given this link profile and traffic, I’m wondering:

  • How can I make the most of this site?
  • What SEO strategies would you recommend to capitalize on the existing backlink profile and authority?
I would really appreciate the insights and advice from experienced people
 
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