Hello, I have a local phone and tablet repair store and have been in business close to a year. I get a lot of traffic via craigslist, and some through Facebook and of course word of mouth. But I need to put a plan together to bring in some sales. Facebook works good but the conversion rate isn't as high as I'd like, and I'm having a hard time targeting my audience because phone/tablet repair is something everyone can relate to now a days so I don't know what to narrow my audience to. I honestly don't have any filters besides running my ads to everyone in my city. I'd really like to get some ideas on how to make the most out of my Facebook ads because I've been running 4-5 day ads spending about $30-$50 a day so I really want to get the most from my money. I have a yelp page but I need reviews. I'm trying to get customers to go online and leave a review for a discount or free accessory but lot of them get put in the "non recommended" section. Can someone tell me how I can at least get 5 positive reviews to stick on my yelp listing? That will help me gain a lot of credibility and hopefully ranking. I just signed up with a paid per click ad service with yelp that starts next month so I solid, reputable page would help. I have a google+ page for my business that has only one 3 star review. The person building my website won't be done with it for another week or so, so I haven't spent any money or anything to get my business to rank because I want to have a website to send my traffic to. I would like to rank somewhere in the first 5-7 listings on google for "Phone Repair" "iPad Repair" "iPhone Repair" and so on.. I'm a noob when it comes to SEO so any advice on how to achieve that would be really beneficial. All of your ideas and thoughts would help me. If I'm doing something wrong please correct me. I'm a 21 year old entrepreneur looking to learn. Thank you.