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How can I explain to someone how its near impossible to rank for the word BOOK

Discussion in 'White Hat SEO' started by Uro Chesia, Mar 18, 2015.

  1. Uro Chesia

    Uro Chesia Registered Member

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    I have a "artist" who thinks that he can rank for the word

    Book

    on Google.

    He has already used 3 different companies and is upset nobody can.

    I really want to be able to explain to this person why with only around a few thousand dollar budget that there is no way this can be done, and in a month. (he wants it to stick for at least 3 years min he says)

    I tried to explain but he said it is too technical, so maybe y'all can help give me pointers so I can at least try to educate this person before he goes and burns more companies (he did a charge back on one of them via a merchant, and also on paypal. He said he has more credit cards to use and he will charge all of them back). Cause nobody likes clients like this, let alone when you do the work and they take the money back.

    (and yes he told me about the chargebacks in the initial call as thinking I somehow would try to take on the job and work harder... HAH yeah..)
     
  2. lion1978

    lion1978 Junior Member

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    First of all why da f does anybody want to rank for the keyword BOOK it's NOt a buying kw, I would ask him this if I were you.
    Then I would take the search results for that kw and show him who his up against, then to make it perfectly clear to your client run the top 10 search results through ahrefs to show him even more what he is up against and lastly I would run the top 10 search results through a domain age checker and if he still doesn't get it I loose the client.

    Those types of clients allways ends up coursing more hassel and trouble than what they are actually paying, if a client/prospect wants to rank for a kw like book and can't understand firstly why it's not a good kw to rank for and why if they want to give it a short and want it to be long lasting it'll be way beyond a few thousand dollars a month, I wouldn't even sign them
     
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  3. DonnieBrasco

    DonnieBrasco Regular Member

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    Thats probably "too technical" for that client.

    Just make a comparison that he will understand "thats like ranking for the word google on the first page, its pretty near to impossible without huge ressources".
     
  4. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    Tell him it can be done with 10 times his budget, maybe top 3 spots, not No.1
    I guess that's not too technical for him?
     
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  5. Uro Chesia

    Uro Chesia Registered Member

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    Love each reply!

    I should of figured, I have to use the route of making IMAGES like its a children's book.

    I just am doing this so he does not burn another company, because who knows, one of US here could be, or could of already been hit by this asshat.
     
  6. FBGuru

    FBGuru Senior Member

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    First of all there's no way his SERPs are gonna stick for 3 consecutive years unless he owns the Wikipedia. There are always some douchebags who assume the SEO is like one-time fee job like a Carpenting job.

    If you feel the need to explain him about all the technical stuffs or if he can't grasp what you're trying to explain, you should better ditch that client and move on with your business. He's not worth your time and there are a lot more legit business clients out there for you to showcase your work and who will ACTUALLY appreciate your work. If you still need to explain how SEO works, tell him the The seed became a plant, and then the plant became a tree., and only then can the tree bear the fruit story and why it took so long for him to become an adult from the infant. There is something like Authority in the Google's book which can't be artificially boosted unless he is willing to pour in tons of money/time/resources into his site. Peoples talking about chargebacks are not the kind of people you want in your client's list. Even if he chargebacks, the companies he hired for shouldn't have to worry if they have the proof of work.

    Why you don't want to do business with him is the only thing you need to explain him.
     
  7. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

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  8. Haspel

    Haspel Power Member

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    Try to explain to him that google aims to show the most relevant results for each query and his product even though is a book is not relevant because when people google the word "book" they are usually not interested in seeing a specific title but something like a digital library for example.
     
  9. WebTG

    WebTG Jr. VIP Jr. VIP

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    Send him url of this thread he will understand ;)
     
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  10. jimbobo2779

    jimbobo2779 Jr. VIP Jr. VIP

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    Just say amazon.

    He is trying to compete against billion dollar businesses, if he could rank with his budget they can rank with theirs.

    If he does not understand that competing against huge multi national companies is difficult / impossible then he isn't just non-technical he is non-intelligent.

    Edit: If he has already mentioned charging back a payment just tell him to fuck off. There is little more annoying than you providing a service or product and then supporting some moron only for them to turn around and charge back later on. A chargeback can be done months after the fact and in the end you have to pay for that charge back, not just give the money back but YOU get charged for them doing a chargeback. Not only that but get too many charge backs and say goodbye to your merchant account.

    He is not worth the effort.
     
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    Last edited: Mar 18, 2015
  11. SamLewis

    SamLewis Regular Member

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    How can I contact them? I want to talk to them.
     
  12. leadfinder

    leadfinder Junior Member

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    Well, maybe the book is stupid! :p
     
  13. David Cameron

    David Cameron Junior Member

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    Ask him if he's a p*ss artist. :p
     
  14. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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    Tell him no problem and take his money.
    That was a joke but why waste time on the guy if he is a clown, sometimes you just have to show people the door.
     
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  15. lilmasta

    lilmasta Jr. VIP Jr. VIP

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    i once had a client who wanted me to rank his replica iphone site on apple iphone 4 keyword 1st spot, i was able to push it to 2nd page though :D ranking for one word takes alot of GREENS
     
  16. WritersBlok

    WritersBlok Jr. VIP Jr. VIP

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    Tell them to look at the top few spots. Now compare his budget to what they might have.

    Hopefully the picture kind of paints itself.
     
  17. cottonwolf

    cottonwolf Regular Member

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    let him waste someone else`s time
     
  18. Exilongl

    Exilongl Newbie

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    This!

    I also wanted to say to simply not waste your time with such a narrow minded person. If other SEOs work with him, it means that they don't know what SEO is and deserve to be burned.
     
  19. Aty

    Aty Jr. VIP Jr. VIP

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  20. jak19

    jak19 Elite Member

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    walk away from this idiot