I mean like, say you thought of a niche, "cows". You went to google, searched for cows. Took the top 5 competitors, and searched for backlings with "inanchor" to those sites not from within the sites themselves. What number from this result, would you consider "large" competition? Which one would you consider "easy game"? I just searched and i got 1 million results pointing on average to my competitor. Would you say that is large competition? -- other things had over 125 million!