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How bad is it to change the title of your main piece?

Discussion in 'White Hat SEO' started by burgertime, May 26, 2013.

  1. burgertime

    burgertime Registered Member

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    So I'm curious.

    My site:

    primary keyword article is my landing page - 2380 words - primary keyword used 9 times, article extremely well written (by myself)
    secondary keyword articles -500 words - outsourced

    ALL of my keyword choices target very low competition serp results. somehow, my secondary articles are ranking (after just a few weeks) but yet my primary keyword article which is AWESOME and 2380 words is not ranking; not unless I use quotation marks when searching.


    I didn't want to sandbag my title tag with just the keyword, it wasn't natural enough. let's say my primary keyword is "best wood for shelves".

    Instead of just making my title "best wood for shelves", I made it "how to choose the best wood for shelves".

    Do you think this has anything to do with it? I've read, read and re-read my main article and it's completely awesome. really great content, way better than what is on the top 10 serp right now.

    What would happen if I re-did my title? would that confuse googlebot and penalize me? (I've heard that changing themes and html framework can have this effect) What if I rearranged my article, changed the position of the paragraphs, etc?

    Or, am I just being crazy and I need to give it more than 3 weeks to sort itself out? I guess I'm just mystified that my 500 word outsourced articles are ranking but my main piece isn't. That makes me think it's me.

    thoughts?
     
    Last edited: May 26, 2013
  2. pandadog

    pandadog Registered Member

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    I'm wondering this too. I'm trying to nail the specific reasons why I was devastated by Penguin 2.0
     
  3. Panther28

    Panther28 Elite Member

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    I've just been going through and changing many of my titles to better suit the keywords. I did have many with long titles. I would say a mix of both styles is the way forward. You should be able to get some hints and tips from your analytics reports.
     
  4. Techxan

    Techxan Elite Member

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    Your title i fine, rally good in fact if it is in H1 tags.

    The problem is that you have 2000 words on the page. There is no way a page with 2000 words on it is targeting a phrase mentioned 9 times. That is a keyword density of .45%

    Send me your URL and I will tell you what the page is really targeting. I will bet you a dollar to a donught it doesnt target what you think it does.

    By the way, just because you think your writing is superb doesn't mean it really is. You need it to be proof read by a grammar person.

    Next, you should split the page content into two or more pages, when the visitor clicks on the second page, they are no longer considered a bounce when it comes to your bounce rate.
     
  5. Glassy

    Glassy Junior Member

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    Techxan is right, you need to split the article up into smaller articles, try and split it 4 times. I had an article which was about 2400 words and it wouldn't even index until I split it up.
     
  6. Gogol

    Gogol Elite Member

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    If you change the title after your content gets indexed, you might end up with having two results having the same content, but different titles, and that's not good at all!
     
  7. burgertime

    burgertime Registered Member

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    Interesting. Since this post I've completely re-written my article. It's now 1300 words and much more focused ONLY on what the title says it is. I'm hoping that will help with relevancy. Interesting concept about splitting the page up though. I'm going to keep that in mind. What do you recommend as general post size? Keyword density? I've always thought that your main article, well, the one you are targeting your bread and butter keyword to rank for, should be about 1000 words and the secondary articles should be maybe 500 +/- 100. Disagree?

    Finally, @g0g0l - I had already changed my title per my OP. Do suggest it is wise to just delete my main page and create a new one to prevent the possibility of duplicate results? will GWT just reindex everything if I re-submit my sitemap?
     
  8. edyang

    edyang Junior Member

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    OP, do you mean the Title tag, or the title of the article in the content body?
     
  9. burgertime

    burgertime Registered Member

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    I mean the title in wordpress, when you create a new post or page, that title. Which I assume is the title tag AND the title of the article right?