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How bad is it to change content once you've already been indexed?

Discussion in 'Black Hat SEO' started by nilomas, Jul 29, 2012.

  1. nilomas

    nilomas Regular Member

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    I have this page that is indexed by Google and has a few backlinks (maybe 5-6 but really good). I want to change the content on this page to be more user readable and really engage my users. I'm just wanting to know if I change the content completely for this indexed page am I going to be penalized? This content is going to be 1000x better with quite a bit more content so I think Google would love it. I just don't want to change the content and the backlinks I've built go to waste. I'm not exactly sure if that happens or it will just take time for Google to notice the changes and take affect in the serps.
     
  2. bytzu

    bytzu Registered Member

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    i recommend to do it in little steps.This way you can test the results. Google loves improvements and new content, however you should not change all content.
     
  3. bertbaby

    bertbaby Elite Member

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    I noticed weekly changes in SERPS for my major sites so I would break up my modifications into weekly bite size changes keeping on a eye on not upsetting my keywords too much.
     
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  4. NapsteR

    NapsteR Jr. VIP Jr. VIP

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    if your new content is original, you can do it. It wont give you penalty.. But the current ranking may be affected due to the keyword density and other stuff...
     
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  5. hawgbert

    hawgbert Jr. VIP Jr. VIP Premium Member

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    I've had the same problem with improvements on a site that was rushed to publication. We made the improvements gradually (as suggested above) and saw only improvement in rankings as better content and on-site SEO was added.
     
  6. unzero

    unzero Junior Member

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    If you're improving the layout, wording, adding pics/videos etc. it is perfectly fine. Changing around the whole content of the page might have cause some confusion for Google. Still if it unique and good, should solve in favor of you.