How are competing advertisers actually pulling the click fraud off?

Click fraud is almost unstoppable, but depending on the service used, there are some chances to stop it if it's not manually made. For example, filtering the traffic with the ip2proxy API and blocking all proxy traffic can help. Another thing that can be done is implementing a captcha to make it harder for them. Google and Cloudflare captcha can filter a lot of bot traffic.

A friend of mine had a similar problem in the past and he found a brilliant solution after noticing the pattern they used to make fake clicks. His competitor was paying for fake clicks in massive numbers, but they used a proxy. So instead of blocking them, he just showed fake ads to the bots, and they didn't notice. As a result, his competitor was burning money for 6-7 months.
 
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Can we get him in here to explain? I'd like to learn more about this.
 
Chipicao said:
Click fraud is almost unstoppable, but depending on the service used, there are some chances to stop it if it's not manually made. For example, filtering the traffic with the ip2proxy API and blocking all proxy traffic can help. Another thing that can be done is implementing a captcha to make it harder for them. Google and Cloudflare captcha can filter a lot of bot traffic.

A friend of mine had a similar problem in the past and he found a brilliant solution after noticing the pattern they used to make fake clicks. His competitor was paying for fake clicks in massive numbers, but they used a proxy. So instead of blocking them, he just showed fake ads to the bots, and they didn't notice. As a result, his competitor was burning money for 6-7 months.
Click to expand...
nah you mean click fraud from COMPETITORS is almost unstoppable

cause at least when the fraud is coming from display websites you can block them

but if your competior is clicking on your search ads using vpns there's not much you can do

maybe you could note the times they;re online and stop displaying your ads at those times

to make matters worse google don't give a shit
 
Chipicao said:
Click fraud is almost unstoppable, but depending on the service used, there are some chances to stop it if it's not manually made. For example, filtering the traffic with the ip2proxy API and blocking all proxy traffic can help. Another thing that can be done is implementing a captcha to make it harder for them. Google and Cloudflare captcha can filter a lot of bot traffic.

A friend of mine had a similar problem in the past and he found a brilliant solution after noticing the pattern they used to make fake clicks. His competitor was paying for fake clicks in massive numbers, but they used a proxy. So instead of blocking them, he just showed fake ads to the bots, and they didn't notice. As a result, his competitor was burning money for 6-7 months.
Click to expand...
how will a captcha prevent bot clicks though? cause the issue is the bots are clicking on your ads, the problem isn't the bots visiting your website
 
Ubsessed said:
Can we get him in here to explain? I'd like to learn more about this.
Click to expand...

Sent you contact in pm you can ask him.

strontium said:
nah you mean click fraud from COMPETITORS is almost unstoppable

cause at least when the fraud is coming from display websites you can block them

but if your competior is clicking on your search ads using vpns there's not much you can do

maybe you could note the times they;re online and stop displaying your ads at those times

to make matters worse google don't give a shit
Click to expand...

Wrong If they use VPN you can almost 100% stop them without problem with Ip2location API.

strontium said:
how will a captcha prevent bot clicks though? cause the issue is the bots are clicking on your ads, the problem isn't the bots visiting your website
Click to expand...

If the bot doesn't have site permission to open the site or can't see the ads how can make clicks then?
 
Chipicao said:
Wrong If they use VPN you can almost 100% stop them without problem with Ip2location API.

If the bot doesn't have site permission to open the site or can't see the ads how can make clicks then?
Click to expand...
have you ever seen how they do click fraud? your not going to be able to block it using IPs

maybe i'm stupid so walk me through the steps

if a website is getting click fraud from random IPs, how can you stop random IPs from being able to click on his ads?

also how will a captcha on your website prevent your ads from being displayed on google search or on a spam website?

i think you havent thought this through..
 
strontium said:
have you ever seen how they do click fraud? your not going to be able to block it using IPs

maybe i'm stupid so walk me through the steps

if a website is getting click fraud from random IPs, how can you stop random IPs from being able to click on his ads?

also how will a captcha on your website prevent your ads from being displayed on google search or on a spam website?

i think you havent thought this through..
Click to expand...
I just want to point out that for us, if the bot has already clicked on the ad, we've already lost. I'm much less concerned about a bot filling out a form once they get on the page the main concern is preventing them from actually even being able to click on the ad to get on the page.

I think this is where the disconnect is coming from.
 
Ubsessed said:
I just want to point out that for us, if the bot has already clicked on the ad, we've already lost. I'm much less concerned about a bot filling out a form once they get on the page the main concern is preventing them from actually even being able to click on the ad to get on the page.

I think this is where the disconnect is coming from.
Click to expand...
yeah that's my thinking

the problem is the bot clicking on the ad, not it getting to your website

so you can add 100 captchas to your website but it's not going to stop the bot clicking on your ad
 
strontium said:
have you ever seen how they do click fraud? your not going to be able to block it using IPs
maybe i'm stupid so walk me through the steps
if a website is getting click fraud from random IPs, how can you stop random IPs from being able to click on his ads?
also how will a captcha on your website prevent your ads from being displayed on google search or on a spam website?
i think you havent thought this through..
Click to expand...

It's not a random IP; it's mostly a VPN IP (cheap services don't use dedicated proxies). For example, if they use a proxy from Brightdata (formerly Luminati) or a VPN like Nord or another VPN provider, it's very easy to block them. You can create a script that will compare the IP from the IP2Location database, and if it matches, you can simply block that IP address. It's pretty simple.

Regarding the captcha, if the bot passes through the IP2Location filter, the second phase is the captcha, which will be shown before accessing the website. Resolving the captcha is very hard for bots to pass automatically. By implementing these two steps, you can protect the website as much as possible. As I said before, it's almost impossible to be 100% protected from bots, but this is the best you can do.
 
Chipicao said:
It's not a random IP; it's mostly a VPN IP (cheap services don't use dedicated proxies). For example, if they use a proxy from Brightdata (formerly Luminati) or a VPN like Nord or another VPN provider, it's very easy to block them. You can create a script that will compare the IP from the IP2Location database, and if it matches, you can simply block that IP address. It's pretty simple.

Regarding the captcha, if the bot passes through the IP2Location filter, the second phase is the captcha, which will be shown before accessing the website. Resolving the captcha is very hard for bots to pass automatically. By implementing these two steps, you can protect the website as much as possible. As I said before, it's almost impossible to be 100% protected from bots, but this is the best you can do.
Click to expand...
Thank you, I saw your response and private message and I'll definitely reach out. This all seems very interesting! Actually last week I did a call with bright data just to learn about what they're doing. They mention that most people in this case would use residential proxies.

From what I've been told they have access to millions of actual IP addresses for which they can borrow based on an agreement with the user. This is probably something that the users agreed to without even knowing what they were agreeing to.
 
Chipicao said:
It's not a random IP; it's mostly a VPN IP (cheap services don't use dedicated proxies). For example, if they use a proxy from Brightdata (formerly Luminati) or a VPN like Nord or another VPN provider, it's very easy to block them. You can create a script that will compare the IP from the IP2Location database, and if it matches, you can simply block that IP address. It's pretty simple.

Regarding the captcha, if the bot passes through the IP2Location filter, the second phase is the captcha, which will be shown before accessing the website. Resolving the captcha is very hard for bots to pass automatically. By implementing these two steps, you can protect the website as much as possible. As I said before, it's almost impossible to be 100% protected from bots, but this is the best you can do.
Click to expand...
haha you're just making things up

Brightdata have millions of IPs you can use

you're still ignoring the problem that none of this will stop bots from clicking on your ads

i don't think you really understand the flow

bot -> clicks on your ad -> goes to your website

you're talking about the final step, stopping the bots from browsing around your website, but everyone else is talking about how to stop the bots from clicking on your ad

your "solution" won't stop any ad clicks
 
Trust WorkShop said:
Through the services of highly sophisticated click fraud farms. These click fraud farms are always quite updated in what they do, to the extent that no one and no company can stop click fraud from happening.
In paid ads, especially Google Ads, nowadays, sophisticated blackhat click farms are used and unfortunately, they are so sophisticated that nothing can really stop fraud clicks on an ongoing basis. See https://www.blackhatworld.com/seo/is-bing-selling-fake-clicks.1447717/#post-15762387 and https://www.blackhatworld.com/seo/how-to-prevent-fraud-click-from-competition.1333191/#post-14936213 for some more insight into it.
Click to expand...
What can we do then? Thanks!
 
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