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How and where to add keywords to my site?

Discussion in 'White Hat SEO' started by transitarea, Feb 6, 2016.

  1. transitarea

    transitarea Senior Member

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    Lets say that I started a site and found my main keyword that scored 30 in difficulty ,and few other keywords that are relavant and scored 30-50 in difficulty. Do I put this main keyword in the site description ? Is that how I point to the home page or I should do somehting else?


    What about the other keywords ? Do I make them the focus keyword for the categories and pages or what?


    Suppose that my posts are daily news posts, so do I also have to make onpage SEO and take care of the density of the focus words?


    In general, my question is on how do I put my keywords in my site.


    If for example, my main keyword is California Daily News , and my other keywords are: California daily weather news, California daily traffic news, California daily political news...etc


    So, you see that these keywords won't appear on the posts. They can be the category or page name only and the main keyword can be the site title name or description.


    So , do I rank for these keywords ? Do I write an article on each category page and include the focus keyword ? How to do SEO for this type of sites?


    How and where to add these keywords to my site?
     
  2. Ste Fishkin

    Ste Fishkin BANNED BANNED

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    I've not read all your post, but I think I get it.

    Set your site up so you have a different page for each keyword. Optimise all important tags (H1, H2, H3, title, Meta Desc and of course your content) to this keyword only.

    Do not mix and match different pages trying to rank for 2 things. You will compromise your on page SEO for both terms.
     
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  3. transitarea

    transitarea Senior Member

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    Is meta description important? I read it is not any more. Or you mean meta tag ?
     
  4. SEO FOX

    SEO FOX Jr. VIP Jr. VIP

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    Yes, meta description is important too, use your main keyword in the content like heading, sub-heading, 1st and last paragraph.
     
  5. transitarea

    transitarea Senior Member

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    These are news and celebrity posts.

    How can I make include keywords in them ?
     
  6. jackteam

    jackteam Jr. VIP Jr. VIP

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    If its news website means definitely it will take many keywords because you never get same news everyday. so depends upon the news you want to take keywords and insert into that.
     
  7. nigglesmelb

    nigglesmelb Registered Member

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    Once you start writing lots of articles about California news, Google will know that the topic of your site is California News related.

    I'd say that in every post you write, be sure to include the city and state (California) that the event occurred in to reinforce the locality, but don't try and find ways of getting the location in otherwise — like I said, Google is now about intent rather than pure keyword density.

    Also make sure you create hub pages that cross-link similar content e.g celebrity red carpet fails etc...
     
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  8. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    Great advice about avoiding keyword cannibalisation, Ste. :cool:
     
  9. transitarea

    transitarea Senior Member

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    Will having categories and writing article in each category on what this is about ?

    For example, one category is about California weather news and under that many posts talking about weather in California. I write on the category description an article that has a 1-3 density of the focus word"California weather news" and do the same for all other categories.

    In this case, will each category page rank for these keywords and if people searching for California weather news will find my site?


    In addition, what type of back-linking is going to work to boost the ranking for similar sites?
     
  10. jackteam

    jackteam Jr. VIP Jr. VIP

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    Then you want to concentrate keywords on California weather and density 2% is enough.
    when you come to back links, start with web2.0 and PBN. If your competitors strong means, just get authority links and guest post links.
     
  11. transitarea

    transitarea Senior Member

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    If I want to rank the category keywords such as :California daily weather news, rather than the post. How do I do that?
    Do I make a page instead of a category and rank it?
    Do I make a sub directory ?
    I am so much confused. I don't want to rank the posts that I post about news. I put my keywords on the category name and want to rank these.