1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

How am Supposed to Charge my SEO service for local clients?

Discussion in 'Black Hat SEO' started by seowarrior008, Sep 23, 2015.

  1. seowarrior008

    seowarrior008 Regular Member

    Joined:
    Feb 7, 2012
    Messages:
    381
    Likes Received:
    52
    Hi there,

    I am intending to launch a website design and seo service for my local clients, but a bit confused of how I am supposed to charge them.

    I know some agencies charge based on kws ranking. e.g 20 kws ranked on top 10 for how much...

    However, I am thinking about if any other alternative to charge my clients, like ## UV(all from SE) per month for how much...

    Basically, what I want is to deliver best result for my clients and establish long term business, as I think sometimes only ranking 20 or 50 kws wont be delivering too much conversion for clients. so, what u suggest guys?

    Thanks a lot in advance:)
     
  2. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

    Joined:
    Aug 31, 2013
    Messages:
    6,607
    Likes Received:
    11,747
    Gender:
    Male
    Occupation:
    Private Investigator
    Location:
    Riverside, California
    Home Page:
    For local SEO, I personally charge based on how much work they want me to do and how they want to pay. This could be a monthly retained of $750+ (I charge less for small websites) or it could be a flat fee, which I usually charge $200+ in this case, for people who hire me to optimise their site once, build some citations, and leave it at that. In the case of the latter, I usually recommend against this as SEO is an ongoing effort due to the ever-changing nature of the SERPs, but if they insist that they want it this way (usually because they plan on keeping up with the optimisation themselves later on), then I won't refuse the offer.

    For "web design", which for me is usually just a WordPress site with a template that I modify along with all of the usually security plugins I install on every site, the price varies substantially. For example, I have 1 client who I just charge $100/month until we get his website finished (so far this smaller client has only been charged $300 total), which includes planning on getting his website the way he wants it to look with the features he wants on it, something that the previous web designers he hired failed to do because they were impatient. On the other hand, I have another client I charged $2,000 to build a website, but I also included the following since her site was hacked and being used for malicious purposes:

    • I salvaged any uninfected files.
    • I found out who hacked the website and sent my client a report about who they are and exactly what they were doing.
    • I recovered a few of their e-mail accounts.
    • I helped them regain access to their hosting account as well as reset their passwords
    • After I salvaged everything, I wiped the entire file manager clean and did a fresh install of everything.
    • I made them a new site.
    • I set up useful features that their clients have responded positively to.
    Add all of this together with the fact that this client has already made back 10x the money they spent to hire me through the clients they received from their new website, so this client had no problem hiring me to maintain the website. Speaking of website maintenance...

    For website maintenance, which is something you should consider offering to your web design clients, I charge $100-$300/month, depending on what they need and how often I need to log into their website. Most of the time, I'm not doing anything other than updating plugins, themes, and occasionally analysing analytics data for suspicious user activity, but I treat this more like website insurance where I'll restore their site in the event that something happens to it (and verily, this has happened before!).

    If you're still confused on what you should charge, the best advice I can give you is to take the plunge and experiment with different payment methods and amounts. Find out what people find reasonable as far as price goes and what you're comfortable doing. Some clients even like it when you offer different payment methods outside of the plain old "monthly retainer".

    Additionally, get yourself some contracts. I have a thread here that includes free contract templates, but you can also find them on the web.
     
    • Thanks Thanks x 2
    Last edited: Sep 23, 2015
  3. seowarrior008

    seowarrior008 Regular Member

    Joined:
    Feb 7, 2012
    Messages:
    381
    Likes Received:
    52
    thanks a lot for so much sharing!

    Yeha, I know this is usually the way that most of seoers charge their client, however, in my country, mostly seo packages are sold yearly, saying, customers have to pay annual service fees in advance, prior to any service kicking off.


    I am wondering how u promise ur service? saying, 20 kws ranking in top 10 within 6 months? is this how you charge ur clients even for monthly recurring payment?

    I am thinking about to implement ppc model, charging my clients based on the numbers of unique visitors coming from search engine. So, what you think of this?

    Thanks a lot



     
  4. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

    Joined:
    Aug 31, 2013
    Messages:
    6,607
    Likes Received:
    11,747
    Gender:
    Male
    Occupation:
    Private Investigator
    Location:
    Riverside, California
    Home Page:
    That yearly service fee is interesting. Most of my local clients over here in the US (no, I don't live in Russia) prefer a monthly payment over a yearly payment. One of my clients even makes over $300,000 a year, yet they insisted on paying for the project in monthly instalments rather than all at once.

    For my local SEO service, I never make any guarantees or promises. I just let them know about the potential that search engine optimisation could have to increase their business, answer any questions they may have, and I show them examples using my own sites and other sites I've worked on so they know that I can rank for keywords that actually receive searches.

    Of course, this approach probably wouldn't work out to well for you if you're finding clients over the Internet as there are people out there who just need to hear those guarantees and promises and would rather not hear the blunt truth. But hey, if you research your leads' sites and find keywords that you're certain that could rank for, then I suppose making reasonable promises isn't too bad. Although, I personally wouldn't do it as you never know exactly what's going to happen in the SERPs.
     
    • Thanks Thanks x 1