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How accurate is the Google Adwords keyword tool?

Discussion in 'Black Hat SEO' started by mqs1000, Jun 27, 2013.

  1. mqs1000

    mqs1000 Power Member

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    I'm trying to do some local SEO for a plumber for free. I live in Brooklyn which has a population of 2.5 million people. I'm typing in individual neighborhoods in Brooklyn followed by "Plumber" and it's saying there's no searches. For example, Bensonhurst is a neighborhood in Brooklyn with 150,000 population. Can it really be that not one person is typing in "Bensonhurst plumber" or "Bensonhurst plumbers" or "Bensonhurst plumbing"? Is this the case or is this tool just bullshit? Any other accurate tools I can use for keyword research?
     
  2. dinkish

    dinkish Power Member

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    GAWT's tells you search metrics based on previous adwords usage I believe. It doesn't tell you historical data from end-users typing in queries.

    0 searches doesn't mean that no one has typed it in, it could very well mean that you've found a great keyword that has ZERO ad competition.
     
  3. watley

    watley Power Member

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    That's incorrect. You're confusing Adwords Competition with the many end-user generatd statistics in the GAWKT.

    The tool shows a "-" mark for search terms that receive only a couple searches per month. The "-" does not mean zero. I believe all terms which receive <7 searches per month are shown as -.

    In general, it's pretty accurate, but far from perfect.
     
  4. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Traffic estimates are very accurate because your spending estimates will be based on it and if it gave you false values, you'd be one pissed advertisers.
     
  5. dinkish

    dinkish Power Member

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    Competition misunderstanding aside, you're saying that any "same" (similar?) query that has more than 7 searches a month is pretty accurately listed in the GAWKT?
     
  6. mqs1000

    mqs1000 Power Member

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    Looks like it's showing a - for everything. If I type in dy8790sayui2h3n1kjnldksaj it's showing a dash
     
  7. dinkish

    dinkish Power Member

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    Typing in "dy8790sayui2h3n1kjnldksaj" would produce a hypen based on watley's info provided. Typing in Brooklyn Plumbing produced results for me instead of a hyphen, but not anywhere near the numbers I would have thought of.
     
  8. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    They're accurate. The niche has few searches indeed and you may do a great job for him getting him ranking. Whatever search volume there is, he'll be #1 and really happy.
     
  9. mqs1000

    mqs1000 Power Member

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    Watley's info says: "The tool shows a "-" mark for search terms that receive only a couple searches per month. The "-" does not mean zero. I believe all terms which receive <7 searches per month are shown as -."

    So you're saying "dy8790sayui2h3n1kjnldksaj" showing a hyphen means it's not 0 and it's getting <7 searches per month...? And I know "Brooklyn plumber" is getting results. "Bensonhurst plumber" however isn't, and it's a neighborhood full of 150,000 people which is what is confusing me and caused me to make this thread

    The thing is, he's a smart guy and when looking at the list of keyword phrases I gave him, he's asking questions like how many searches per month are these getting.
     
  10. -Jericho-

    -Jericho- Jr. Executive VIP Jr. VIP Premium Member

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    They're fairly accurate but we'll never know for sure.

    One thing you are missing though when you're searching CITY PLUMBER is that many people will just type in plumbers. Since google tends to geo target your searches it will show you relevant searches from around you. The other issue is that they may be searching MAJOR CITY PLUMBER if they're in a suburb of that city.

    So just because it shows 0 doesn't mean that there is 0 for that area. They're just not showing enough to register.

    If he has physical locations in the areas you're wanting to target than just doing some basic local SEO would probably get him ranking quickly for that area and keywords.

    EDIT: Just noticed the Besonhurst Plumber you mentioned. That's a neighborhood which is even less likely to have searches vs a suburb.
     
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  11. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Tell him the truth....you're doing it for free. What are you gonna do, inflate numbers to make him feel like there's more demand than there really is?

    Plumbing is still an old school biz, people have their plumbers numbers. At least I do. I don't remember having searched for a plumber online.... Some things are still done the old school way...
     
  12. mqs1000

    mqs1000 Power Member

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    Why would it be likely to have less searches than a suburb?
     
  13. -Jericho-

    -Jericho- Jr. Executive VIP Jr. VIP Premium Member

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    Because a suburb typically is a city in it's own right. Most people use a city name vs a neighborhood name. So in the example of Besonhurst my guess is that most people just use Brooklyn as the search parameter. You also know because Google isn't showing any searches for Besonhurst Plumber.
     
  14. watley

    watley Power Member

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    Of course. It means <7 searches. I just said that. Not surprisingly, less than 7 people per month search Google for "dy8790sayui2h3n1kjnldksaj."

    When did I ever say "more than zero but less than seven?" That's right, I never did.

    Oh and last time I checked, 0<7.