Recently I've been doing some keyword research and what confuses me are the keyword tools Semrush and Moz offer. I bought semrush for 1month, and i'm currently on a trial period with MOZ, but they seem to give different results for one same keyword, especialy for the keyword difficulty points (value). For the exact same keyword, Moz says it's difficulty value is: 28/100, and yet for semrush is: 0.80/1.00 (which is hard). I do some manual search on the serp, and the sites seem low, not even responsive. I check their backlinks using semrush, they don't have a lot, 5-10, some maybe 30-100... not that hard I believe.