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How 2 Market a PC Repair Business?

Discussion in 'Offline Marketing' started by hist0ry, Feb 19, 2012.

  1. hist0ry

    hist0ry Regular Member

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    Sorry for the poorly worded title, I was trying to save space :D.

    Anyway, I'm starting a computer repair business. I have the skills to do so but have some limitations. Nothing serious though but here they are.

    1) I only have a motorbike due to car insurance being way to expensive 5kgbp+ (im under 25)

    2) I only have 1k gbp to get started

    3) I am primarily mobile

    4) I have two computer shops in my area.

    Now Im currently first in google for my keywords so ive got that covered and I have google places sorted and even my facebook is sorted but when it comes to offline marketing I have no clue.

    To start off with im going to be targeting residential clients.

    The local paper offers advertisements at about 10 gbp per fortnight (each issue is fortnightly) and 20k people get it. A competitor currently advertises in it.

    I will also be getting 5k leaflets (double sided and glossy) and dropping them.

    I will also be utilizing window adverts in shops that have it for everyone to do so.

    What other methods do you guys recommend? I dont have a shop front like the shops and thats their main advertising but i was going to speak to shops nearby and offer a website+seo or free tech support for a poster in their window but relatives of mine said chances are I will be told to f**k off.

    Im pretty stumped though for other methods. I know maybe 4x shop owners in the area (its england so the town has a big row of shops either side up the main street) and I can get adds in their probably. I was also considering cutting a deal with pizza places for leaflets in pizza boxes for maybe cash or tech support.

    Any other advice?

    I will return the favour to BHW by writing a report on what works and what doesnt and uploading it for you guys.

    Cheers.
     
  2. iiaok

    iiaok Regular Member

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    I did this in the past with computer-based services...make a nice flyer that really simplifies what you do, and post it in retirement communities.

    Especially if you're willing to go to them, you'll clean up in those communities.
     
  3. gritts

    gritts Junior Member

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    In terms of your business model, emphasize on the fact that you're mobile and that you'll come to them. This is particularly useful if your competitors have only store fronts and DON'T travel and if they do, they will probably charge a lot more due to this inconvenience. You can actually use mobility as a selling point. I do some PC repair on the side and people love the fact that I come to them. Yeah they can take their PCs to a shop etc. but they have to wait and drop it off which is inconvenient for them. Maybe put this in your flyer if you haven't done so already.
     
  4. PabloEscobar

    PabloEscobar Junior Member

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    Leaflet drops are a good idea. Dont add them to an already crammed local newspaper though, either deliver them yourself at a time after the mail has already been delivered that way the user is more likely to read it or you could have someone deliver them for you.

    GL
     
  5. johnnod

    johnnod Newbie

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    Do this. Also put your fees out there for all to see. Set your prices firmly, $xx an hour for on-site tech support with a call out fee of $xx within x distance of your home address. A brief list of what you do besides pc repairs (hardware/software sales, new peripheral setup, etc) and you'll be fine. I did this for a while when I was younger and letter dropped throughout a wealthier older neighbourhood and had calls all day.
     
  6. NikosX

    NikosX Power Member

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    come on! really?
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    In a VPS far far away...
    flyers on windshields and office doors + cheap prices + fast = success.

    but try to have more people that can do this to expand
     
  7. RTM77

    RTM77 Junior Member

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    Buy a portable air compressor and charge $10 for "powercleans".Remember to tell people that computers are like cars and need maintenence at least once a month.Be sure to have some spare power supplies with you.
     
  8. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    I would add that using sms marketing will also get you many customers. Do not forget to mention that you are providing service at the door step of people.
     
  9. ilovemedia

    ilovemedia Newbie

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    I think you really have a good start with this. Do you have business cards made up yet? They are also a very effective means of getting your name out. A lot of businesses will display a stack of your business cards if you do the same for them, so check some local stores that sell computers, pawn shops, or anything computer related. Also check residential places that have a high age restriction as elderly people tend to need the most help with computer repairs. I know I live by a few communities that are 60+ only and when I need some spare change I look there and offer computer lessons to residents there and offer my number if they need help. Good luck on your business!