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Hotel Advertising: Ratio of Promotion to Gross Income?

Discussion in 'Making Money' started by Jonny Quick, Nov 26, 2013.

  1. Jonny Quick

    Jonny Quick BANNED BANNED

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    My client and I are trying to figure out how to make more money for her Hotel. There are a lot of options for promoting her hotel and we are trying to figure out some kind of "rule of thumb" in order to know how much to spend on SEO, ad-words, advertisements, leads, etc... I know that there are a lot of rules of thumb in business in general, and thought perhaps there was some kind of industry standard for Hotels/Accomodations.

    How much is too much? For example, if she spends $5,000 and it grosses her an additional $10,000, is that "good"? I assume breaking even is a waste of time & energy, but at what point does it become worth doing? Also, from the other perspective of minimum, how much of her current gross (or net) should she be spending on promotion?
     
  2. PrinceVisi

    PrinceVisi Elite Member

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    Look man, breaking even in Hotel Advertising is wonderful as it will benefit you in long term as you will have recurring costumers, word of mouth etc etc.

    I would spend most of the money on adwords, especially if the competitors are hard to crack.
     
  3. Unre4l

    Unre4l Newbie

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    I would appreciate some advice on advertising hotel sites too. I got a site up and running which is commission based. Decent name too. Just needs traffic. What is the best way to go?