homepage ranking instead of product page need your opinions

celiboom

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Hi all,

on our website, we have a problem where for our main product, google rank our home page instead of our product page.

I did everything needed to let google understand that home page is not the right page. I did the following :
-Remove all reference to the product from the home page
-Added much more product info in the product page
-Reorganize H1 H2 H3 to let google understand which is our home page and which is our product page
-Contact our biggest backlink webmaster across the web to ask them to now redirect the link to the product page instead of the home page.

However, even with all theses changes, google still rank our home page and there our product page is absolutly not ranking not even on the last result page.

So I ran out of idea and might have one last thing I would like to try but I need opinions first. We dont care about our home page so would redirect 301 our home page to the product page for a couple of weeks/months could work? if i 301 redirect, google should very quicky update all the search Result with our product url? then once this will be done, I could remove the 301 and get our homepage back running but google would keep our product page indexed?

Is there something I didn't think that would really hurt our whole website?

Thanks for all the inputs.
 

celiboom

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it's because our home page is heavy and not product oriented. We are in a very competitive area (Car insurance). And because our ranking page is the homepage (heavy, slow, low conversion) we are unable to reach position #1. I really think we could get to position #1 if our product page was ranking instead. At the moment, we are between position #3 and #5 but like everyone we are trying to reach #1 which i think is impossible if home page is ranking instead of the product page.

if someone could help me think about the impact of redirecting 301 homepage --> page it would be great. I am affraid that google wont like the fact we have a 301 on the homepage and penalize us (worst case sandbox us)
 

Nargil

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Well the reason why the inner page doesn't rank anything is quite simple. If 2 pages of the same site target the same keyword, only one of them will show in results. This is called keyword cannibalization. What you did so far is good. However, homepage is still stronger than the inner page and Google considers it more relevant. So either try to remove every mention of the keyword from the homepage and give it some time, or try to optimize your inner page better and also build some links to that page.
 

celiboom

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thank you for your answer. I did removed all keywords from the home page, change the meta, H tags etc couple of months ago. I think I might give a try at the 301 redirect
 
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