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Homepage ranking but not inner page

Discussion in 'Black Hat SEO' started by firstnamelastname, Oct 28, 2016.

  1. firstnamelastname

    firstnamelastname Junior Member

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    I have a website which has many inner pages, each inner page is targetting one keyword.

    clothing is not my niche but lets say I sell clothing as an exmaple:
    homepage keyword is buy clothes online
    inner page 1: buy-mens-suits
    inner page 2: buy-mens-shoes
    inner page 3: buy-womens-shoes

    When I google "buy mens suits" the homepage is somewhere on page 7-11 (depending on fluctuations)

    but the inner page which is dedicatd to that specific keyword is nowhere.

    the same goes for "buy mens shoes" the homepage is ranking somewhere on page 7-11 but the inner page is nowhere

    I want to rank page 1 for "buy mens suits" and "buy mens shoes"

    what is the best strategy to make this happen, should I build more links to the homepage, or build links to the inner pages? I have built a few links to the inner pages (very few) but they are not moving, it seems hopeless.

    What should I do?
     
    Last edited: Oct 28, 2016
  2. Hambone Oblivion

    Hambone Oblivion Registered Member

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    I would recommend sending some links from the homepage to your desired subpages/keywords. This will help spread the power around your site.
     
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  3. alexnobmmo

    alexnobmmo Jr. VIP Jr. VIP

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    Try to do GREAT silo structure (that you do internal link properly) and add more high quality link to your inner page - re-optimize onpage on your inner page that you wanna rank. The reason is quite simple since homepage is always the page with strongest backlink, so in some case the homepage rank for the keyword that you target for inner pages.
     
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  4. knowing25

    knowing25 Elite Member

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  5. firstnamelastname

    firstnamelastname Junior Member

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    Thanks guys. indeed, you have hit the nail right on the head. I didn't do anything as far as on site seo, so I am assuming my problem is on site. all my work has been off site so far.
    I never understood silo structure, I have tried looking it up here, I have tried various articles found through google, I just dont get it. how in the hell do I silo my site, and what is the benefit of this? and please dont show me that stupid diagram with arrows pointing everywhere.
     
  6. Hambone Oblivion

    Hambone Oblivion Registered Member

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    Attached is the picture with arrows everywhere, no I'm just kidding man. Silo is basically showing the hierarchy of your site on the homepage so that "juice" from the homepage is spread to your inner pages. It's basically adding a sitemap to your homepage but using links to the desired subpages, don't link to EVERY page in a silo, just the major pages you want Juice to spread to.