I have a website which has many inner pages, each inner page is targetting one keyword. clothing is not my niche but lets say I sell clothing as an exmaple: homepage keyword is buy clothes online inner page 1: buy-mens-suits inner page 2: buy-mens-shoes inner page 3: buy-womens-shoes When I google "buy mens suits" the homepage is somewhere on page 7-11 (depending on fluctuations) but the inner page which is dedicatd to that specific keyword is nowhere. the same goes for "buy mens shoes" the homepage is ranking somewhere on page 7-11 but the inner page is nowhere I want to rank page 1 for "buy mens suits" and "buy mens shoes" what is the best strategy to make this happen, should I build more links to the homepage, or build links to the inner pages? I have built a few links to the inner pages (very few) but they are not moving, it seems hopeless. What should I do?