Many of my sites lost homepage rankings during the Panda update on April 19th. Penguin also hurt some of the sites even more.
What I want to know is what strategy I should be using.
1. All rankings for all pages have gone down, but doesn't seem tooooo drastic... Example #30 to #200.
2. Most importantly, the homepages of many of my sites do not rank for anything anymore, even "sitename"
3. Random subpages like "About us" or "Contact us" are now ranking very low for the homepage's target terms. Homepage used to be #3 for example, and now it's nowhere, with "Contact Us" subpage ranking #392... Then next day it's "Privacy Policy" page ranking instead, at #414, etc...
My reaction here is to give a push to social while also building contextual links.
What do you think of my assessment and strategy?
What I want to know is what strategy I should be using.
1. All rankings for all pages have gone down, but doesn't seem tooooo drastic... Example #30 to #200.
2. Most importantly, the homepages of many of my sites do not rank for anything anymore, even "sitename"
3. Random subpages like "About us" or "Contact us" are now ranking very low for the homepage's target terms. Homepage used to be #3 for example, and now it's nowhere, with "Contact Us" subpage ranking #392... Then next day it's "Privacy Policy" page ranking instead, at #414, etc...
My reaction here is to give a push to social while also building contextual links.
What do you think of my assessment and strategy?