Homepage or Category Page Link on Guest Post?

This will depend on what page your trying to rank. If its an article specific to a certain product then do some research to check what anchor text your competition is using for that keyword and do that. If its high authority and you want to pass juice to your whole site do a homepage link with generic anchor text.
 
Use website domain url. Google loves urls.
Anchor text and link same ...Home page url
 
Considering eCommerce you should get it to your homepage, so it will increase your brand value. Later you can link few to targeted pages.
I would give the same advice.This is the right way
 
If you want people to be more aware of your business or brand, you should create backlinks for your homepage; by creating links for the homepage, you can increase your brand value, and if you have some specific pages, then you can create backlinks for them too.
 
You need to mix it with the homepage(40%) & category pages (60%). If you take links only on 1 page it will create a footprint.

And if you take links on the homepage it will spread juice on overall website.
 
Hello all,

I am working on an eCommerce clothing store brand.
While acquiring guest post links by outreach, which link should I need to provide on a guest post?
Homepage link i.e. brand name or category pages(showing all products)?
Which is more beneficial to pass link juice?
Please guide.
Homepage is better.
 
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