Ok boys. This is going to be a long journey. Goal: Be an established brand in the home decor/fashion market. Focused mainly on ecommerce and the EU market. Since I plan to open a retail shop in Europe in 2 years time which will give me an edge other online only shop. Experience: consultant, branding, retail, finance Budget around 1000 euro per month. Currently working full time not related to this project. Team: me and my girlfriend Targeted customer: Young professionals around 20-30s that are in the new stage of their lives. Marriage, moving in new flat etc. Focus will be on brand image. Not profit at the moment. Inventory investment: 2500Euros. Target margin 50%. Day to day operation now, upload items to site, sourcing products. Traffic tactics: pinterest, instagram, twitter (will expand to other networks) Long term: SEO. Maybe some ppc. Just typed this out very quickly, if you have any question asks. I am new to this, so suggestions are welcomed! Ecommerce is 90% math, 5% design, 5% luck.