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Homedecor/fashion ecommerce/retail journey

Discussion in 'My Journey Discussions' started by ecommercenoob, Jan 19, 2015.

  1. ecommercenoob

    ecommercenoob Newbie

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    Ok boys. This is going to be a long journey.

    Goal: Be an established brand in the home decor/fashion market. Focused mainly on ecommerce and the EU market. Since I plan to open a retail shop in Europe in 2 years time which will give me an edge other online only shop.

    Experience: consultant, branding, retail, finance

    Budget around 1000 euro per month. Currently working full time not related to this project.
    Team: me and my girlfriend

    Targeted customer: Young professionals around 20-30s that are in the new stage of their lives. Marriage, moving in new flat etc.

    Focus will be on brand image. Not profit at the moment.
    Inventory investment: 2500Euros. Target margin 50%.

    Day to day operation now, upload items to site, sourcing products.

    Traffic tactics: pinterest, instagram, twitter (will expand to other networks) Long term: SEO. Maybe some ppc.

    Just typed this out very quickly, if you have any question asks. I am new to this, so suggestions are welcomed!

    Ecommerce is 90% math, 5% design, 5% luck.
     
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    Last edited: Jan 20, 2015
  2. Boriss

    Boriss Supreme Member

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    Nice to see a ecommerce journey. Glad you're doing it. I will be following along.

    What are your plans for social media traffic generation, will you be automatic it all?

    What platform are you using for the ecommerce site?

    Hope this questions are ok to ask.
     
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  3. ecommercenoob

    ecommercenoob Newbie

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    Hi!

    At first I was doing a bit of automati.on but I soon find out in long term, it is not the way to do. I was looking at the big brands, and to be successful in social media long term, manual is the way to go.However I plan to use ifttt and buffer to simply posting across different platforms.

    I am using woocommerce. I have quite a bit experience of wordpress so it's the best choice.
    I am planning to use reddit when the site has more products and make sure it is 100% good to go.
    There are some customization on site I would like, and I will hire a coder on odesk.

    Thanks for your questions!
     
  4. Darkhorse77

    Darkhorse77 Newbie

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    Good Luck buddy, Never give up.
     
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  5. ecommercenoob

    ecommercenoob Newbie

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    HOLY SHXT

    FIRST ORDER! Website live less than a week and I haven't done much to it!! TIME TO GET TO WORK BOYS SO EXCITED!

    Capture.jpg
     
  6. ecommercenoob

    ecommercenoob Newbie

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    Day 13.

    Site traffic around 300UV a day and growing. Will be moving to a Bluehost VPS next month to get fastest site speed etc. Currently products around 300. Will hire a coder to do some customization on the site soon.
     
  7. KingofSocialMedia

    KingofSocialMedia Junior Member

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    Hi mate, interesting journey, best of luck for it !
    And can i ask you something ?
    Do you make all those products yourself or you doing some dropship ?
    Cheers.
     
  8. Boriss

    Boriss Supreme Member

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    Any updated OP?
     
  9. fifty875

    fifty875 Junior Member

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    Hey, good luck with your journey! Let us know some updates.
     
  10. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    OP hasn't logged on since April 12th. He's either too busy rolling in dough or he forgot about the journey.