1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Home services, financial services, and American heavy metal.

Discussion in 'Introductions' started by Iroquois, Jul 24, 2015.

  1. Iroquois

    Iroquois Newbie

    Joined:
    Jul 24, 2015
    Messages:
    1
    Likes Received:
    0
    Occupation:
    Marketer
    Location:
    Chicago, IL
    Hi! I?ve finally joined after lurking for a few months and reading a lot of posts about what works in copywriting and SEO. And a lot of the personal journeys threads on my lunch breaks. Good outcome or not, those are always interesting. I?d like to write one someday myself when I have time to reflect on my work.


    A little about me: I recently exited a startup in residential energy efficiency after 3 years of creating the brand from scratch and rolled some capital into launching two parallel marketing firms focused on the same thing, in B2B and B2C. If you have experience in home services drop me a PM and let?s trade stories. I'm always open to new opportunities.


    Before the startup I wrote copy and did graphic design for B2C in consumer goods and financial products. I?ve been working in digital marketing and advertising since 1997.


    Since 2006 I?ve also had a side gig in research and ghostwriting for a couple of tax law and financial consulting firms. Basically I watch CNBC and read the WSJ and FT and distill that into monthly emails on very narrow questions of investment and return for specific asset classes. I?m not an attorney or licensed financial consultant (yet), but I do have an evergreen source of practical advice for US-based businesses from my reading and my mentors and clients. My research and writing isn?t proprietary or bound by NDAs, so I am open to publishing and syndication offers.


    I should also probably mention that I?m a giant nerd. I studied English in school, all the way through the PhD. I?m working on an MBA / JD now. I also read about everything tangentially related to home services, from IOT products to fluid dynamics for HVAC systems to frostless freezers in the Texas heat.


    And if that?s not enough for you, my favorite band is Lamb of God. Because what goes better with extreme professional stuff than American heavy metal?


    Cheers, all. And thank you for creating a community that welcomes weirdos like me.
     
  2. Riders On The Storm

    Riders On The Storm Jr. VIP Jr. VIP

    Joined:
    Feb 27, 2012
    Messages:
    1,228
    Likes Received:
    502
    Welcome. Now don't tell you like djent too :breakpc1:
     
  3. extreme90

    extreme90 Jr. VIP Jr. VIP

    Joined:
    Oct 21, 2007
    Messages:
    1,155
    Likes Received:
    479
    Location:
    ★☆ Earth! =) ★☆
    Welcome mate to BHW, keep learning because this is one of the best communities for people interested in IM, but once you learn, it's your duty to keep sharing here as well. So good luck
     
  4. mkjnmkjn1998

    mkjnmkjn1998 Newbie

    Joined:
    Nov 15, 2014
    Messages:
    0
    Likes Received:
    0
    What's up guys I'm just glad I discovered the best IM website
     
  5. Iroquois

    Iroquois Newbie

    Joined:
    Jul 24, 2015
    Messages:
    1
    Likes Received:
    0
    Occupation:
    Marketer
    Location:
    Chicago, IL
    Chunkachunkachunka. No, man. I got into LoG after a Hellfest gig in Syracuse, NY where I got caught up in the most intense pit this side of Slayer.

    I dropped out of the scene a few years ago, now mostly listen in the gym or when I'm out running.

    Thanks for the welcome!
     
  6. Iroquois

    Iroquois Newbie

    Joined:
    Jul 24, 2015
    Messages:
    1
    Likes Received:
    0
    Occupation:
    Marketer
    Location:
    Chicago, IL
    Thanks for the welcome, man. I agree. I guess I didn't have to join up. But I think it raises the quality of my work when I have to explain myself in detail. And it's definitely good when people tell me I'm screwing up.

    That reminds me of a nice email I got from a client recently. We were on the phone, I was trying to sell him some custom art and photography package, and he said he had a neighbor who freelanced as a photog. I told him go with the neighbor: you guys see each other and if he's freelance he'll work cheaper than I will.

    Client thought it over for a weekend and on Monday I lost the upsell. But client wrote that he's willing to renew if I hire the neighbor as a freelancer. So I get a new contact and a new contract just for being honest? Yeah, I'm in.