Hi! I?ve finally joined after lurking for a few months and reading a lot of posts about what works in copywriting and SEO. And a lot of the personal journeys threads on my lunch breaks. Good outcome or not, those are always interesting. I?d like to write one someday myself when I have time to reflect on my work. A little about me: I recently exited a startup in residential energy efficiency after 3 years of creating the brand from scratch and rolled some capital into launching two parallel marketing firms focused on the same thing, in B2B and B2C. If you have experience in home services drop me a PM and let?s trade stories. I'm always open to new opportunities. Before the startup I wrote copy and did graphic design for B2C in consumer goods and financial products. I?ve been working in digital marketing and advertising since 1997. Since 2006 I?ve also had a side gig in research and ghostwriting for a couple of tax law and financial consulting firms. Basically I watch CNBC and read the WSJ and FT and distill that into monthly emails on very narrow questions of investment and return for specific asset classes. I?m not an attorney or licensed financial consultant (yet), but I do have an evergreen source of practical advice for US-based businesses from my reading and my mentors and clients. My research and writing isn?t proprietary or bound by NDAs, so I am open to publishing and syndication offers. I should also probably mention that I?m a giant nerd. I studied English in school, all the way through the PhD. I?m working on an MBA / JD now. I also read about everything tangentially related to home services, from IOT products to fluid dynamics for HVAC systems to frostless freezers in the Texas heat. And if that?s not enough for you, my favorite band is Lamb of God. Because what goes better with extreme professional stuff than American heavy metal? Cheers, all. And thank you for creating a community that welcomes weirdos like me.