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Holiday Planning Starts NOW. Get in front of local small businesses (100% outsourced)

Discussion in 'Offline Marketing' started by netmoney1, Aug 26, 2014.

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  1. netmoney1

    netmoney1 Executive VIP

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    The Holiday rush will be here before you know it. September is usually the month that the planning begins (for small businesses - large corporations have this shit figured out way in advance). What specials will be running, what kind of promotions will be running, etc.

    Now is the time to get in front of these local small businesses and offer them services to assist in their Holiday marketing and promotions.

    I'm not going to discuss pricing - that will depend on your brand, market, etc.

    I just want to throw out some ideas...and they can all be outsourced 100%.

    DESIGN

    1. Email Templates

    Most local businesses will hit their marketing list during the holidays. Offer to create them a nice holiday themed email template to use.

    2. Holiday Theme Landing Pages

    Offer to design Holiday themed landing pages - opt in's to collect emails for Holiday promotions, landing pages for Holiday specials they plan to run etc.

    3. Holiday Theme Website Skins

    Offer to design them a Holiday themed skin for their website to run during their sales period.

    4. Holiday Theme Infographics

    Create an infographic that outlines all of their Holiday specials, or special shopping dates. It is a great way for them to give their customers a 'heads up' as to when the specials begin -- often starting with Black Friday.

    COPY WRITING/CONTENT

    1. Holiday Emails & Auto-responder Content

    Create their emails for all of their Holiday email marketing.

    3. Holiday Blog Posts

    Holiday season is when they will see a major spike in website traffic - make sure they have plenty of new fresh content.

    PROMO

    1. Animated Sales/Promo Video

    Animated videos kick ass. Offer to make them one to announce specials or just a generic happy holidays themed video. Endless options here.

    HOW TO GET THEIR ATTENTION:

    These businesses are going to get slammed with emails and cold calls -- all promising the world. You need to stand out.

    If you have a few bucks to spend and want to REALLY grab the attention of local businesses in your area then create a Holiday gift package.

    If you are on a budget go to your local post office and snag some priority boxes. Don't be shy - grab a bunch. Usually they will only have a few out on display -- but if you tell them you need more they will go out in the back. Tell them you are going to go home and box up a bunch of shit and bring it back -- tell them anything -- just get the boxes. If you don't want the USPS Priority logos all over the boxes you can buy boxes from multiple sources for $1 - $3 a pop. Depends on your budget.

    Create a very nice looking "demo" - this will vary depending on how creative you can get and what resources you have. Options:

    1. A binder that outlines all Holiday marketing services - descriptions and prices - and your contact info
    2. A simple piece of marketing material with your site URL specific to this promo - ex: www.YourSite.com/HOLIDAY-MARKETING (this could be a coffee mug or some other promo item)

    Again, those are just simple ideas. Get creative. Whatever you decide to use -- wrap it in the box with some tissue paper around it -- gift wrap the box with some shiny wrapping paper, slap a bow on it and use a big gift tag, addressed to the local business. Oh, and add some candy. You can get this at the dollar store as well. Cheap. (and don't get tootsie rolls - they suck - yes, they are the cheapest shit, but they scream cheap asshole lol)

    The little details go a long way here. Go to your local dollar store. You can get all this stuff dirt cheap.

    HAND DELIVER these. Don't just drop and go. Introduce yourself. Wear a freaking Santa hat if you want to REALLY get small talk started. "I'm from 'your company' and I just wanted to drop this off for you."

    Don't make it harder than it is. This is simple.

    All of this can be outsourced.

    Note: DO NOT mention a specific Holiday like Christmas, Hanukkah, or anything like that in your materials. Refer to everything as 'Holiday' as you don't want to offend or push away a potential client.

    There is nothing in this list that is difficult.

    The Holiday season is something that EVERY local business HAS to participate in. Every single local business in your area is a target.

    Nothing hard about this at all.

    You are simply taking something that EVERYONE needs - and "wrapping" it and presenting it in a clever way to catch their attention.

    If you were a local business owner would you respond to this or a random and generic email?...

    Now go make some money...
     
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  2. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

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    All good stuff as always.
    Now is the time to start preparing if you want to cash in on the holiday season.
    Some good tips. Cheers
     
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  3. Apricot

    Apricot Administrator Staff Member Moderator

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    So when's the netmoney1 e-book going on sale eh?

    EDIT: Also, to add to that, people take note - This is the kind of thing that makes you worthy of Jr/Exec.

    No trash, just quality content.
     
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  4. netmoney1

    netmoney1 Executive VIP

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    Thanks man

    You are in luck. There are only 3 left at $2.99...then the price goes up to $7 ;)
     
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  5. Aty

    Aty Jr. VIP Jr. VIP

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  6. sn0rt

    sn0rt Elite Member

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    Occupation:
    "Most obstacles melt away when we make up our mind
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    "Knowing is not enough; we must apply. Willing is
    Legit post.

    Interesting way of getting to the businesses and leaving an impression.
     
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  7. Ventio

    Ventio Regular Member

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    Hopping on this right away, thanks a bunch for laying out the info so clearly and concisely
     
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  8. netmoney1

    netmoney1 Executive VIP

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    Appreciate it, and you are very welcome.

    Very simple -- but sometimes that's all you need to grab the attention of a business -- allows you to stand out in a sea of similar crap.

    Welcome -- good luck with it.
     
  9. TheUnborn

    TheUnborn Elite Member

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    Excellent,I have all to jump on the holiday business
     
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  10. Retraction

    Retraction Junior Member

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    Thanks for this post. Will use in the future when my damn cell phone company gets it shit together.
     
  11. connor51

    connor51 Newbie

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    Net money, I think this is a great idea. I've been coming up with ideas for certain seasons and holidays for example, I went ahead and got a domain which was relevant to a similar name of many costume shops in West Hollywood. I was so suprised that i got the domain name 4 years ago. Anway I purchased this domain and since I live in the Los Angeles area and next to west hollywood where there are a lot of costume shops I was actually thinking of either making it an affiliate site or just making a template and calling up some of these businesses and selling it to them. I know your an expert in this field when it comes to promotional sales so what would you think would be the best bet for a domain/website related to upcoming Halloween in the area where theres already costume shops for a premiere domain that i mentioned. . If anyone has any other ideas to chip in, let me know as were all here to benefit from this informative thread. I just gotta think outside the box like you have with these promotional holidays and seasons
     
  12. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

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    My only suggestion is don't drop another $70k on this site.
     
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  13. netmoney1

    netmoney1 Executive VIP

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    Not really sure where you are going with this...but a domain the closely resembles a chain of local costume stores is useless. People go to the local store to buy Halloween costumes. Why would they buy it? They have their own site (their actual name - why would they want a domain or site that resembles their name?) and all the time and effort for any kind of costume affiliate program probably isn't worth your time - since anyone that lands on your site when they are looking for the local stores are most likely looking for the store phone number or hours - no to purchse - they will do that in person at the store.
     
  14. dkwholesales

    dkwholesales Regular Member

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    Don't forget you can order shipping supplies direct from the USPS website and they are delivered free pretty quickly.

    You can get items like padded flat rate envelopes that are not typically available in the USPS retail locations, and you can fit a lot of stuff in these for only $5.70, compared to the flat rate envelope at $5.05 without padding and not as much room.
     
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  15. netmoney1

    netmoney1 Executive VIP

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    Ultimately regular boxes are best - USPS boxes if budget is tight...but these should be hand delivered and fully wrapped - can't do that and mail them - it will lose the impact and wow factor.

    But for reg shipping supplies, yeah order up from USPS online...
     
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  16. jahaz

    jahaz Regular Member

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    Great stuff as always netmoney1.
     
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  17. netmoney1

    netmoney1 Executive VIP

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    Appreciate it, thanks.
     
  18. DarthGambino

    DarthGambino Newbie

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    Love it! This is the type of quality content that I hope to be sharing with "The World" soon. Golden. Has my brain swimming with ideas. I especially like the santa hat idea. Classic!

    Thanks netmoney, keep up the great contributions man, we appreciate it!
     
  19. rtraphic

    rtraphic Jr. VIP Jr. VIP Premium Member

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    Hi buddy, thanks for your share, great info as always. One question

    Do you recommend doing that ↑ to every type of service offering? I mean, delivering the package myself, would catch more the attention of the owner and it is a million times better than using mail service right?
     
  20. netmoney1

    netmoney1 Executive VIP

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    Well yeah, you will obviously get more attention this way. Depends on the company though...it is basically just an ice breaker.

    Think about it...

    Even if you just talk to the receptionist - you are making an impression. A positive impression is more likely to get your info into the right hands. That personal connection goes a long way. If that same receptionist received a package are they going to have the same enthusiasm? No. They are going to just put it in the mail pile and it may never get looked at.
     
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