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Hiring an SEO professional for my Business

Discussion in 'Black Hat SEO' started by Gold Hat, Jun 2, 2011.

  1. Gold Hat

    Gold Hat Regular Member

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    note: first of all please dont start pm'ing asking to do my seo for me.

    i have a business (restaurant) in London, UK and was looking to start venturing out into takeaway deliveries, you know were people phone and order and i deliver to there homes like dominos.

    so i looked at keywords which i want to rank no.1 for, most had competition of only 1000, some even less, some more. so i posted an ad for seo expert to set up my seo for me as i dont know anything about seo. quite a few people contacted me and gave me prices. some said $300, $500 and i got one who said $2000.

    what i wanted to know is that is it worth paying for it and would they rank me at no.1, i know no one can guarantee but my KW have extremely low competition.

    also would these people just build backlinks or is there something more to it as well.
     
  2. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    Mainly just backlinks, but keep in mind that links are like food. You can eat lots of junk food and it's not good for you. You want to maintain diversity while focusing only on high quality food groups or high quality links.

    By the way, for that keyword I would definitely offer a money back guarantee.
     
  3. Gold Hat

    Gold Hat Regular Member

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    what i wanted to know is that why would someone do my seo for $300 when they can make many $1000s from seo'ing there own sites.
     
  4. Kz3ro

    Kz3ro Junior Member

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    It doesn't work like that. You say you are targeting a local business? Well SEO is definitely the right path to go into if you want your business to seem

    A) More professional
    B) Successful

    Get back to me if your interested.
     
  5. bezopravin

    bezopravin BANNED BANNED

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    Hypothetical Question!

    Why would Computer Shops sell PC's For $20,000 when i can Make $200,000 Every Month with that PC?

    Because its Business! .!
     
  6. bk071

    bk071 Jr. Executive VIP Jr. VIP Premium Member

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    This^^

    SEO is a business... You can't mash up two businesses :)
     
    Last edited: Jun 2, 2011
  7. jlei523

    jlei523 Regular Member

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    Because they'd need to build a quality site to actually promote which takes time, effort, knowledge, and skills. Why go through all that trouble when you can focus on a single specialty: SEO?
     
  8. Business Directory

    Business Directory Junior Member

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    What you need to establish when you're paying someone for SEO is what you're getting for your money. The guy who wants to charge you $2000 might do less work than the guy who wants to charge you $500. If your keywords are really low competition, all it would take is some optimisation on the page and a few links. Also if your site has been around for a while and has PR it could be really easy to rank.
     
  9. cloakndagger

    cloakndagger Power Member

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    Lol typical offline business attitude,untrusting!

    I do this for a living in the UK and have set up a couple of businesses simply because I make more money from the leads myself than trying to get local businesses to pay for them,in effect they have created a new powerful competitor,ME!

    The simplistic approach is there is only 1000 competition(I think you mean searches per month through google keyword tool here) it'll be easy.Why would I pay £200 for this.If you have dominos,pizzahut or similar sized competition then you will need to do things properly.
    Fact is you need a specialist to analyse the search term(s) you're targeting.
    How old is the website you'll be using,a new site will not take aggressive backlinking.
    Do you know how to create local backlinks which will be far more important than any form of blasts.
    How many competing pages do you have when you enter the search result in google itself?
    If it is a new website it's not a good idea to target several keywords at once.

    You ask why someone would work on your site for $300 when they could make $1000's from their own site.SEO is a job.

    I also recommend 2 websites for a specific reason,it does depend on the main keyword.Bottom line is it is up to you how you go about doing it.

    Most SEO'ers will consult either via email or such for around £50.The consultation will usually tell you how to go about it,they will check your site for meta tags,keyword density etc and give you solid advice.This alone can help understand how to build the right links.
    The top spot is always possible in local but it won't happen overnight.Most seos will charge an upfront fee (usually half the due amount) this normal,some will charge the full fee upfront.
    Is the #1 site a local business for your search result or a national e.g dominos?
     
  10. dragonrage01

    dragonrage01 Power Member

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    A lot of people will sell you link building and promise you the world simply because they don't really know how to make money in the Internet or climb the serps but they know how to build links. The best way they can make money is to advertise their link building service. A lot of these services come from India and Philippines which unfortunately are my home countries. Anyway if you want link building, get it from really good people or from businesses that are in the US or Russia or something similar.

    Also, they are not really building you links. They are building themselves links and just putting your links along the way. for example, I'm going to create a link in site1 pointed to mywebsite. I can put two links in site1 and point to mywebsite and yourwebsite.


    if the keyword is really very low competitive, you can just create articles in ezinearticles and point them to your site with your keyword as anchor text. Then you copy your own article and send them to other article sites like a1articles, goarticles and etc. Most likely 20 articles should be enough if it is very low competition. Also if it is really low competition, blackhat or au tomation is not a good idea. It may hurt your site more than help it.
     
    Last edited: Jun 2, 2011
  11. cloakndagger

    cloakndagger Power Member

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    Ok I quickly did a little research on thai,chinese,Indian takeaways in London.
    I assume with your search you niched it down to your particular part of London? e.g Camden,etc.
    Anyway good luck with it,if you are going for the broad term e.g London you need real professional help with your SEO.Niched down shouldn't be a problem e.g Camden or your specific area.
     
  12. Barry30m

    Barry30m Newbie

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    People per hour can be a good place to visit for value-for-money SEO and other web professionals, who often will work for quite an impressively low hourly rate.
     
  13. jhonson5

    jhonson5 Power Member

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    $2000 is ok, I think they will do every thing necessary to make your keywords to no 1. and hope they are expert in that case. Basically backlinks are the vital point for this but to make it SEO experts usually follow different ways and they must choose various way to get better and quick results.
     
  14. zombie affiliate

    zombie affiliate Registered Member

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    First I would look at the return on your investment or ROI. If your paying $2000 a month to make $8000 then it's a no brainer. This is where a lot of companies fail to see the value of seo, or local seo. Backlinks matter in all aspects of seo, but when it comes to google places not as much.

    Ranking in google places is a whole different ball game, period. All of the info needs to be manually input into all the local directories. So, paying $2000 a month could be worth it, but look at the ROI
     
  15. headiez247

    headiez247 Newbie

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    I honestly don't think this is that bad of a question

    I'm more of a lurker then a poster but in no way a newb, and over the years ive been across many forums. From what I've seen, the majority of the people offering ebooks, link deals, seo offers, etc tend to be people who just can't make the money on their own.

    Many people will call bs on this but it is the truth.

    Every self made SEO person I know who makes $100k+ per year on their own money sites has never done or (even considered) offering ebooks or bs "earn 10k in one month!" deals.


    RE: hiring a SEO guy for your site. Anyone that doesn't offer you a full report (usually in the form of a excel doc) with your current standings, what keywords you should be targetting, your current PR rank etc etc isn't worth hiring. The shitty consultants just say "ya $2000 and ill take care of it." The good ones spend an hour (unbilled) and prepare a report, and then talk it over with you. This is how I work and because of it I land a contract about 90% of the time people approach me (or I approach them selectively) about doing SEO work.

    I would also be weary of people who say it is a set price to get the job done yet don't guarantee anything. 95% of the time I can't give a client an accurate "full project" price. Until you put about 20 hrs of work in you aren't going to know how well that particular site's movement is going to be, and how long its going to take. I always get the client to commit to 20 hours, with a 50% money back guarantee if they don't see large movement in their target area after the 20 hours. Nobody has ever asked for that 50% back. After the 20 hours I'm able to reasonably estimate how much work it will take me to accomplish their goals and i will quote them for the remainder of the project (the first 20 hours I bill them hourly).
     
  16. wensj888

    wensj888 Newbie

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    thank you for your post