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Hiring a PPC Specialist? Look For These 10 Skills

Discussion in 'White Hat SEO' started by Emaa john, Jun 22, 2016.

  1. Emaa john

    Emaa john Newbie

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    [​IMG]

    PPC managers need to have a wide range of skills to succeed from being analytical to creative. If you are looking to hire a PPC specialist, these are the ten skills to look for in a candidate. Pass

    Analytical
    A substantial amount of time is used to analyze current PPC campaigns, therefore PPC specialists need to be analytically and mathematically minded. PPC managers need to be able to handle numbers, statistics and data in order to make improvements to campaigns. Excel skills (such as Pivot tables and functions) make it easy to manipulate data.

    Organization and Time Management
    PPC managers need to be organized and have good time management skills to ensure they are using their time effectively. Most PPC managers make to-do lists, others go as far as creating a weekly planner.

    Passion
    PPC managers are passionate about online advertising, especially PPC. You can tell when a PPC specialist is passionate it when they describe current or previous campaigns that they have managed.

    Technical
    PPC specialists need to understand tracking codes, retargeting codes, tag manager and have other technical skills to provide effective PPC management. Experience of using HTML and Javascript can be useful for PPC manager roles due to the technical aspects.
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    Creativity
    To ensure ads are clicked more often, PPC managers use their creativity to make interesting and targeted ad copy that searchers are more likely to click. The best PPC specialists use emotional and fear-of-missing-out ad copy to increase click through rates.

    Understanding
    PPC specialists need to have an understanding of the business, business' goals, customers and customer intents in order to target customers with the correct ad copy, display ads, placements and keywords.

    Communication
    PPC specialists need to have good written and spoken communication skills to communicate effectively with clients and other members of the digital marketing team. Without communication, important details (such as required changes to campaigns) can damage PPC results.
    https://www.semrush.com/blog/hiring-a-ppc-specialist-look-for-these-10-skills/


    Regard : Emma John
    Would you add anything else to this list? Let us know in the comments.
     
    Last edited by a moderator: Jun 22, 2016
  2. Mahalsingh

    Mahalsingh Regular Member

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    • Thanks Thanks x 1
  3. Sombrero

    Sombrero Senior Member

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    Why are you copying and pasting information that's not yours? Want to increase post counts and likes my friend? You think we are dumb? We make enough papal monkeys to believe you bro
     
  4. virtualbyron

    virtualbyron Jr. VIP Jr. VIP

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    No he try to promote his crap site, look his messages

    EDIT: this site cheap viagra for ladyboy
     
  5. dribbler2

    dribbler2 Newbie

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    Lol, copy pasting someone else's content as yours and also using their name as your id.