- Feb 28, 2024
- 197
- 140
SEO audits are crucial as AI Overviews rely on trusted crawlable sites with quality content. Yet many consultants deliver little more than a basic crawl export that could be done yourself for free.
Crawler exports are not real audits
- They ignore business goals and audience needs
- Miss intentional technical debt or strategic choices
- Fail to explain why specific issues exist or matter
- Provide generic fixes that may harm conversions or other channels
Protect your money with smart contract terms
- Full refund if no manual review or discovery beyond crawl
- Refund option if deliverable matches LLM output only
- Alert system for partial work with scope adjustments
Test tools and prompts before signing
- Run your own scans with Screaming Frog or Sitebulb to compare
- Ask for tailored examples and reasoning behind recommendations
- Verify explanations against your specific site and platform
LLMs need human oversight for accuracy
- They may flag purposeful thin pages or blocked folders as problems
- Lack context for your ecommerce goals or rendering choices
- Risk damage to PPC email or affiliate traffic if followed blindly
Have you ever hired an SEO auditor that wasted your budget? What red flags did you spot?
Found it at
https://searchengineland.com/before-hire-seo-auditor-488053
Crawler exports are not real audits
- They ignore business goals and audience needs
- Miss intentional technical debt or strategic choices
- Fail to explain why specific issues exist or matter
- Provide generic fixes that may harm conversions or other channels
Protect your money with smart contract terms
- Full refund if no manual review or discovery beyond crawl
- Refund option if deliverable matches LLM output only
- Alert system for partial work with scope adjustments
Test tools and prompts before signing
- Run your own scans with Screaming Frog or Sitebulb to compare
- Ask for tailored examples and reasoning behind recommendations
- Verify explanations against your specific site and platform
LLMs need human oversight for accuracy
- They may flag purposeful thin pages or blocked folders as problems
- Lack context for your ecommerce goals or rendering choices
- Risk damage to PPC email or affiliate traffic if followed blindly
Have you ever hired an SEO auditor that wasted your budget? What red flags did you spot?
Found it at
https://searchengineland.com/before-hire-seo-auditor-488053