Hi, guys! I have a problem. I have viral-type site and I'm monetizing it with AdSense. I was doing ok with RPM about (transfered from my currency to USD) $4 to $5. Then I decided I need to redesign my site, mainly get rid of the sidebar (previously there were no ads in my sidebar), so the focus will be more on the content, and other few things. That time one post went viral, bringing about 50k traffic in first day. My RPM dropped to half, but I was thinking it's maybe because the post has no good ads in it, that people are not interested in it or something. After a few days when people started to read other posts, my RPM was still in $2 range... Of course my first thought was: "Okay, it has to be the new design. I don't understand it, because it looks better and load faster, but whatever, people are crazy." And I change my design to approximately how it looked before. And RPM? Didn't change! CPC is average as it was, but CTR is still no close to where it was before my first redesign! So I have to ask: 1.) What could be the problem here? 2.) Did Google decide to give me worse ads (as it's entertainment site) so that's why CTR is that low? Other thoughts were: - People are used to these ads. However, only 25% of last 30 days is recurring traffic. - Ads doesn't look good on mobile (about 30% of my traffic). However, one of the three ads I have doesn't look good on mobile. Others are fine. So any suggestions? Thanks for help, guys!