First, I'm new to PPC. I'm just curious about something. I've identified a set of keywords that target people who are in a certain situation. Between all of the phrases I targeted there are several million searches per month (I started off with 1000 keywords), and literally no one advertises on them (a few of them have 2 or 3 ads show up). The problem is that every single one of the keywords in my campaign show up as "Below first page bid". The ads are showing 0 impressions. They want $.40/click minimum - for keywords with NO advertiser competition and no ads showing up on any searches. I obviously bid $.05, thinking that my ads would show up since no one else was bidding. At $.40 I may not be profitable. How do I overcome this? The quality score is low (4/10) because it would take a human to understand the correlation between the ad/landing page and the keyword, but the ad is highly relevant to people who would be conducting these searches. Further, it shouldn't matter, since there is no competition. What am I doing wrong?