1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

High CPC with NO competition?

Discussion in 'Adwords' started by thefish2010, Sep 6, 2009.

  1. thefish2010

    thefish2010 BANNED BANNED

    Joined:
    Jun 25, 2009
    Messages:
    668
    Likes Received:
    1,871
    First, I'm new to PPC. I'm just curious about something. I've identified a set of keywords that target people who are in a certain situation. Between all of the phrases I targeted there are several million searches per month (I started off with 1000 keywords), and literally no one advertises on them (a few of them have 2 or 3 ads show up).

    The problem is that every single one of the keywords in my campaign show up as "Below first page bid". The ads are showing 0 impressions. They want $.40/click minimum - for keywords with NO advertiser competition and no ads showing up on any searches. I obviously bid $.05, thinking that my ads would show up since no one else was bidding. At $.40 I may not be profitable.

    How do I overcome this? The quality score is low (4/10) because it would take a human to understand the correlation between the ad/landing page and the keyword, but the ad is highly relevant to people who would be conducting these searches. Further, it shouldn't matter, since there is no competition. What am I doing wrong?
     
  2. Wini23

    Wini23 Junior Member

    Joined:
    Mar 15, 2009
    Messages:
    105
    Likes Received:
    14
    Occupation:
    making money online
    Location:
    behind the screen
    You'll have to overcome the bad quality score. That's it.
    You could:
    - do keyword stuffing in your ads & landing page ;)
    [- cloak the adwords bot]
    - bid high -> get clicks -> get an high QS = your CPC will drop

    Sometimes - in very few cases - keywords are marked in google's database as a keyword with a low QS. Also with a good performing account you would get a bad QS with these keywords. But in most cases you must bid high for a few days and then the CPC is dropping IF your ad gets clicked.
    ^^ That's also the main thing in the QS -> you NEED an high CTR. CTR matters. CTR rocks it all. ;)
     
    • Thanks Thanks x 1
  3. LucasCuello

    LucasCuello Junior Member

    Joined:
    Jul 2, 2008
    Messages:
    116
    Likes Received:
    61
    Location:
    BHW Goldmine!
    1) Select your best keywords - delete the rest.

    2) Buy a domain that has those keywords in it.

    3) Make an Iframe with your selected keywords in the meta tags, and use a related text in the body.

    4) Enjoy the high QS!
     
  4. Mr Ex

    Mr Ex Regular Member

    Joined:
    Sep 13, 2009
    Messages:
    365
    Likes Received:
    487
    Location:
    USA
    Hi, your campaign is google slapped. That's why you are receiving a high cpc. 1000 keywords is too much for a fresh campaign. You should start with 50 keywords per ad group and do not exceed 100 keywords per ad group. That's why most of the time google slaps the campaign. Do not use broad match at the beginning, use exact match instead. This will also increase your ctr and lower your campaign costs.

    On the other hand, don't expect to be profitable right off the bat.

    As wini23 said, bid higher first, test the traffic. Once your ctr is over 1% (the more the better), you can start bid shifting. Lower your max cpc 10 cents a day and after a few days your cpc should come down to 5-10 cents.

    Be ready to burn some money at the beginning but after 7-10 days, if you picked converting keywords, your campaign will become profitable.
     
    Last edited: Sep 16, 2009
  5. Wini23

    Wini23 Junior Member

    Joined:
    Mar 15, 2009
    Messages:
    105
    Likes Received:
    14
    Occupation:
    making money online
    Location:
    behind the screen
    First you should check in the keywords tab if there are any problems with your keyword relevancy or landing page. After that you can start bidding at $1 or so.
    You do not need to pay this high bid price for a long time. Perhaps your second ad click will cost you 0.92 $ or so....but it really depends on many factors (search volume, account history,...).
     
  6. snatcher

    snatcher Newbie

    Joined:
    Sep 3, 2009
    Messages:
    1
    Likes Received:
    0
    As said above:
    - bid higher at start of campaign
    - use same keywords in keywords list, ad text and landing page
    - split keywords in ad groups with different ads
    - wait to get some clicks

    I think the best is to obey the Adwords rules nad the system will take care, that you pay a fair price.
    I nevertheless also had problems with some keywords that had no competition but turned out to have high CPC - but it happened in non-english campaign, so maybe because of some weird correlation to english words...
     
  7. Mr Ex

    Mr Ex Regular Member

    Joined:
    Sep 13, 2009
    Messages:
    365
    Likes Received:
    487
    Location:
    USA
    I do NOT advice anybody to use any framing with adwords. They are very *nal about that recently.