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High CPC but no one else is bidding on the keyword

Discussion in 'Adwords' started by nextlvlig, Aug 14, 2019 at 6:46 AM.

  1. nextlvlig

    nextlvlig Regular Member

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    A bit of a newbie when it comes to adwords so I have a question.

    I want to rank for a keyword using adwords and no other site is bidding on this keyword. Would it be possible to pay $0.01 since no one else is bidding on it and still rank number 1 for the keyword?

    But the average CPC on keyword planner says $0.37 so i'm a bit confused on how this works.
     
  2. Proxy Gurus

    Proxy Gurus Newbie

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    Well you can bid higher as per the CPC because the amount that is charged from your account is not your actual bid but the amount just to beat the next competition. But if you bid lower and someone else also bids for it chances of getting on top would be lesser.