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High Bounce Rate + Influence on Traffic/SERPS?

Discussion in 'Black Hat SEO' started by directaxcess, Feb 9, 2012.

  1. directaxcess

    directaxcess Power Member

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    Just wondering if anyone has any experience with this. I recently changed the niche of my blog (well a few times actually) from a magazine to a money making blog.

    The problem is, while my blog was a magazine, I had a high bounce rate and still do because I haven't exactly deleted these old posts. Of course, my new posts (the actual useful ones) do not have a high bounce rate... but because of the high bounce rate on the large # of previous magazine posts (that are now archived and only accessible through search engines), the bounce rate for the main domain is still high (from Google Analytics).

    The main question is: will the bounce rate on these old posts influence my blog negatively in any way (even though they are archived)? I figure it will because it raises the overall bounce rate on my main domain...? But then deleting all the old, unrelated posts will also cause a bunch of broken links. What do you suggest?
     
  2. Dumper

    Dumper Supreme Member

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    Leave em and just start burying them with quality content. Like you said, you don't want a load of broken links and don't really sweat the bounce rate as you transition.
     
  3. bileana

    bileana Junior Member

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    agree improve the quality of the posts, try to get the bounce rate under 30 if possible, but remember the bounce rate its only 1 of about 200 other factors so dont waste to much time on it, rather spend time on links
     
  4. TripleBeamDreams

    TripleBeamDreams Junior Member

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    I would focus more on links unless the bounce rate is like 90%, then I would kill myself.