Take a look at this url: http://www.mommymantras.com/wordpress/ and it looks innocent enough, right? However, when you view the source you can see a line of hidden links using a div class called WP_internal style=hidden then a bunch of spam links that I'm sure this poor mommy doesn't even know she's linking to. So a couple questions: 1. Is this something coded into the theme template using Base64 or something? 2. Are these links easy for Google to find and just discount immediately? It seems they are pretty easy to find. 3. Does it work, and where can I find out how to do it?! If anyone has any resources and would like to share via pm, that's cool too. But if this is a "true" black hat forum, post the resource in the thread please. I am planning on creating wordpress themes with my link in the footer. But this method actually would give me better links that would appear to be in context rather than sitewide footer links which are not all that great anymore in my experience. So I'm looking for a little help understanding how this method works. Thanks bhatters!