When I had an Amazon store, I was able to put keywords in for each product. Whatever keywords the merchants put in, were the words that would show up in Amazon's search and also in Google's search results. However, some of the specific keywords that merchants put in were not in the title or description of the product. Example. This product showed up for low heel shoes http://www.amazon.com/Easy-Street-W...88L4/ref=sr_1_1?ie=UTF8&qid=1325428703&sr=8-1 The word "low" is not in the title or description. But the merchant put the word low in for their keywords when they submitted the product to Amazon. Amazon told us to put words that we thought customers would search for, such as big, blue (or whatever colors), extra long, pretty, etc. They said that whatever words we put in, would show up for our product. We were allowed something like 20 keywords for each product. How can this be copied for a website store? I am at a loss. There has got to be a program out there that does this, or a programmer who can do this for me.