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Hi from an AUSTRALIAN retailer, (Job Offer)

Discussion in 'Introductions' started by grahamck, Jan 8, 2014.

  1. grahamck

    grahamck Newbie

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    Hi, going to roll the dice with a community instead of wading through resumes

    Digital retail marketing specialist - Culture Kings


    A young at heart brand with the goal to break retail tradition is armed with an aggressive digital marketing strategy to build upon an already strong brand name and customer following. This hybrid men’s fashion retailer who believes that customer experience is paramount to retail success is looking for a digital marketing specialist to help drive their rapid expansion plan.

    In order to be successful for this role, candidates should only apply if they have:
    · Experience and confidence with a proven track record in display, text SEM and remarketing campaigns.
    · Experience in optimising website content to support SEO ranking and campaign performance.
    · A passion for analytics and demonstrated commitment to staying on top of the latest trends in the industry.
    · The drive and confidence to present clear and actionable insights and recommendations.
    · Strong understanding of the Australian online market.
    · A proactive approach to their work.
    · A background in design will be looked upon favourably
    What you get in return
    · A competitive salary package.
    · A fantastic working environment that breaks conventional belief.
    · Flexible working hours.
    · To join one of Australia’s fastest growing retail operations.
    · To engage yourself holistically in a fun, exciting and dynamic brand.

    The applicant must be familiar with the brand, product and passionate about the opportunities it offers.
     
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  2. mindlesswizard

    mindlesswizard Supreme Member

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    count me in ! But what next ?
     
  3. Pecience91

    Pecience91 Registered Member

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    Australian here

    Sorry to say but I have never heard of your brand before. I am a 22 year old uni student so take that as you will. The closest store to me is Nerang, Southport but I usually prefer going to Robina because it is closer. Anyway I certainly would apply but I don't think I have enough experience in SEM or E commerce to be worth while.

    That being said I thought I might offer my thoughts, having a quick look at your site I wouldn't be surprised if you were hit with over optimization penalty, particularly with your store locations.

    On this page culturekings.com.au/stores you have all four locations squeezed in there, normally I would say it might be good for visitors but I don't think most people would bother to scroll down too much (Also the small text looks a bit strange. I would suggest to make it a bit bigger to make it easier to read but this can cause problems accross the different browsers eg Explorer, Chrome, firefox etc.). In addition to this they have their own page (which is the better way to go IMO). Those aren't a huge deal though since you are already indexed in google but the one thing I don't like about the site is the "blog" not nearly enough of the right content (ie engaging/interesting). Maybe you could turn it into a bit more of fashion focus blog instead of a PR blog like most companies do.

    One final note is to do a lot more local marketing. You only have one google review which is one word from either a very poorly done profile or most likely a fake one. You have 1 review on yelp which rates you 3 stars (yelp is a blody extortion site anyway but if the average customer saw that online it will effect their opinion). I would plan out strategies to help build goodwill for your company asap, all it takes is one bad customer with a bad experience to go online and trash your name and you will be badly effected.

    So to sum up: your probably getting hit with over optimization penalty for store locations but since it is a brand name it doesn't really matter, the blog is not really interesting nor engaging and get started on building your brand asap particularly online.

    Having just reread what I was about to post (can't tell you how many times that has saved my ass :D ) I was going to change how I worded things but I think I will leave it as is. Just know that what I said was not in anyway an attack on the brand in any way shape or form. I only offer my thoughts (and that is all they are) because in Australia it is extremely hard to start a small business, with the amount of legal work and how much extra you have to pay for overtime and double time not to mention pay employees supers, let alone taking a business and expanding it. While I don't want Australia to go the American route with business I do think a business succeeding helps the community and i really hope Culture Kings succeeds in their venture.

    Best of luck for the future mate.
     
  4. Aluminium

    Aluminium Jr. VIP Jr. VIP Premium Member

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    OP is new here, but good luck to everybody who hopes to land this "position".
     
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  5. prab1996

    prab1996 Elite Member

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    looks good , i have sent you a private message. (my email address is in my email)
    we are a team of two. we have good experience in SEM.
    send me a email with your questions,queries.

    thanks,
    prab
     
  6. pxoxrxn

    pxoxrxn Supreme Member

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    I have the skills for this position and I am familiar with the brand. However, I have never purchased anything from the store, I think I would look weird in those cloths and frankly, I look like a lesbian in a singlet. That being said, what city is the position in? Also, would you consider a university student?t
     
  7. deedee1whoa

    deedee1whoa Power Member

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    Interesting. Well, wish you a warm welcome
    to the forums & good luck in business. ;)
     
  8. extreme90

    extreme90 Jr. VIP Jr. VIP

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    Welcome mate to bhw :)
     
  9. newbigboss

    newbigboss Regular Member

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    nice .....count me as one..i am interested