Hi content writers - How do you write content in the topics that you're not interested in?

alice252293

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I can write 3000 words article in 1.5 hours easily in the topics I like, but in the topics I'm not interested in. I feel difficult to complete the article even with a lot of research. I always feel like "I'm pretending to be expert while I'm not". I write product reviews without touching the products. How can I write better articles?
Thanks.
 

kickthat

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Bullet points.

Probably fairly basic advice, but something I do with any content I have to write, especially if it's something I don't know a great deal about initially.

I look for several difference articles that I can use as references. I then pull out the key pieces of information that I need to include in my content, simply by making short bullet points on them.

Once I've got all the main points down in bullet point form, I can start to structure the content with the correct headings and pad out the points that I have.

Might be quite obvious advice, but it helps to make sure you've covered all the things you need to.
 

alice252293

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Bullet points.

Probably fairly basic advice, but something I do with any content I have to write, especially if it's something I don't know a great deal about initially.

I look for several difference articles that I can use as references. I then pull out the key pieces of information that I need to include in my content, simply by making short bullet points on them.

Once I've got all the main points down in bullet point form, I can start to structure the content with the correct headings and pad out the points that I have.

Might be quite obvious advice, but it helps to make sure you've covered all the things you need to.
I mean the feeling, Do you sometimes feel like " You're pretending to review the products you're not interested or have experience with it" ?
 

kickthat

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I mean the feeling, Do you sometimes feel like " You're pretending to review the products you're not interested or have experience with it" ?

Same advice. If you find the right points of reference and make sure you include the key points then anyone reading your content shouldn't be able to realise that you've not had experience with the product.

It is always going to be far easier to write about things you already know about or are enthusiastic about, but that's not always possible.

If you're talking about feelings from a moral/ethical point of view, then no, I don't experience any issues with that because I do my best to make sure the content I write is well researched.
 

Nerva

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I always feel like "I'm pretending to be expert while I'm not". I write product reviews without touching the products.
"Oh, you still have a lot to learn about copywriting, my sweet summer child" - Nerva, Circa 1919 (Joking, of course)

Since you can write content just fine, it all boils down to your mindset.

How many copywriters have actually bought and tried the products they're promoting? Believe me; it's gotta be a measly number. If I'm to guess, I'd say it's pretty close to zero.

My man, everyone is just pretending to be an expert in IM, so you gotta fake it till you make it, literally.

You're not writing because you're an expert (unless you write in your own name and want to boost your public image), you're writing to sell. You don't need to be an expert to make sales and convert readers; you just need to understand what they need and hit the right tone with them through your content.

As @kickthat mentioned above, start by collecting everything you need. Gather every piece of information you can get your hands on. Like it or not, research is a critical part of every endeavor, especially content writing. Once you have a clear idea of what you're writing about, start turning ideas into bullet points. Learn what your competitors are covering in their articles, and cover it yourself after adding your personal touch. Don't forget to go over the comments to see what your competitors' content is lacking, and cover that as well. For products, check every review you can find, and go over the questions that people are asking, then turn all of that into a well-researched masterpiece that your readers are going to enjoy and benefit from.

Don't feel ashamed or guilty because you're writing on a subject about which you have no idea. If you do your research right, consider yourself a curator.

Every well-researched piece of content is a curated masterpiece that informs your readers and gives them everything they need to know so that they don't have to spend hours roaming the dark corners of the world wide web looking for information themselves.

Every well-researched piece of content saves your readers hours of research.

Every well-researched piece of content gets your readers a bit closer to making a sane choice.

Every well-researched piece of content counts, even if you're not an expert.
 

SEOzack

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Pretty much what has been said above.

I have got about 19 articles to write at the moment. Each one between 1k and 3k words. Am I interested in the niches? Not particularly. But, if I finish them in under two weeks they will make a nice pay day.

I follow these steps;

  • Spend half an hour researching the topic
  • Find similar articles
  • Understand words and lingo related to the niche
  • Write an introduction
  • Use key information from similar articles, re-write and improve it
  • Add your own information from research
Done.
 

AussieLocalSEOGuy

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Dear Alice,
I think you should stick to doing the content that you are interested in. Some people have less pain threshold for stuff they find frivolous. Go with what floats your boat.
Paint your own masterpiece.

Otherwise great advice here about structure and copy.
 

krawling1

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I write in such a way so it becomes interesting for me

To make it good I try to put my experience that is related to this topic
Also, I look for similar articles and use them for inspiration
 

Koki

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Bullet points.

Probably fairly basic advice, but something I do with any content I have to write, especially if it's something I don't know a great deal about initially.

I look for several difference articles that I can use as references. I then pull out the key pieces of information that I need to include in my content, simply by making short bullet points on them.

Once I've got all the main points down in bullet point form, I can start to structure the content with the correct headings and pad out the points that I have.

Might be quite obvious advice, but it helps to make sure you've covered all the things you need to.
Nice advice, I’ll keep that in mind.
 

PHPInjected

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For me:

I go and read 3-4 articles about that topic. Then I open up word and start writing topics for paragraphs. I then bleed the paragraphs into informational bullet points and suggestions. It takes me about 10-15 minutes to write a 500+ word article on a topic about something I'm not interested in/have no prior knowledge of.
 

Zumi

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Basically just like last post in that thread. I just took few places from big mighty Google, make some keynotes about that and that's it. It tooks me much more than 10 minutes to write solid 500 words about it, cause I try to put this information like same but with my own words;)
 

Nnam

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Research is key. Get enough info on what you want to write, form opinions, gather facts and you're good!
 

egedem

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Same advice. If you find the right points of reference and make sure you include the key points then anyone reading your content shouldn't be able to realise that you've not had experience with the product.

It is always going to be far easier to write about things you already know about or are enthusiastic about, but that's not always possible.

If you're talking about feelings from a moral/ethical point of view, then no, I don't experience any issues with that because I do my best to make sure the content I write is well researched.
I totally agree with you
 

steamsupreme

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From my experience, it helps to research the topic before writing about it, for at least half an hour. Then, write down some bullet points. Also, treat it as a game where you'll reward yourself once you finish the article
 

lokibyheart

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this one is very easy i think, let me explain, i am a science student i love science except chemestry, so what did i do in chemestry if i wasnt interested in it? how got pass?

here is the trick for every topic you must have some info, but in chemestry exam i had zero knowledge, so use the word more often in answer writing, and use active and passive speech often.

so if que is this in exam - what is an atom?

my answer would be - an atom is an atom, atom is called atom because it is atom, if it wasnt atom people would not call it atom.

this is how you can write about topic you have no idea and trust i do this if have zero, absolutely zero knowledge about topic, imazine if i can use internet, what would happen, so its easy bro, think it, try it,
 

HustleTong

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if videos are available on the topic, I'd better watch it for a better understanding to split some ideas and content out of it. Mastering the niche is another thing
 
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