1. This website uses cookies to improve service and provide a tailored user experience. By using this site, you agree to this use. See our Cookie Policy.
    Dismiss Notice

Hi content writers - How do you write content in the topics that you're not interested in?

Discussion in 'Associated Content & Writing Articles' started by alice252293, Mar 3, 2019.

  1. alice252293

    alice252293 Senior Member

    Joined:
    Nov 21, 2017
    Messages:
    1,136
    Likes Received:
    323
    Gender:
    Male
    I can write 3000 words article in 1.5 hours easily in the topics I like, but in the topics I'm not interested in. I feel difficult to complete the article even with a lot of research. I always feel like "I'm pretending to be expert while I'm not". I write product reviews without touching the products. How can I write better articles?
    Thanks.
     
  2. kickthat

    kickthat Jr. VIP Jr. VIP

    Joined:
    Sep 18, 2014
    Messages:
    668
    Likes Received:
    918
    Gender:
    Male
    Location:
    UK
    Bullet points.

    Probably fairly basic advice, but something I do with any content I have to write, especially if it's something I don't know a great deal about initially.

    I look for several difference articles that I can use as references. I then pull out the key pieces of information that I need to include in my content, simply by making short bullet points on them.

    Once I've got all the main points down in bullet point form, I can start to structure the content with the correct headings and pad out the points that I have.

    Might be quite obvious advice, but it helps to make sure you've covered all the things you need to.
     
    • Thanks Thanks x 1
  3. alice252293

    alice252293 Senior Member

    Joined:
    Nov 21, 2017
    Messages:
    1,136
    Likes Received:
    323
    Gender:
    Male
    I mean the feeling, Do you sometimes feel like " You're pretending to review the products you're not interested or have experience with it" ?
     
  4. kickthat

    kickthat Jr. VIP Jr. VIP

    Joined:
    Sep 18, 2014
    Messages:
    668
    Likes Received:
    918
    Gender:
    Male
    Location:
    UK
    Same advice. If you find the right points of reference and make sure you include the key points then anyone reading your content shouldn't be able to realise that you've not had experience with the product.

    It is always going to be far easier to write about things you already know about or are enthusiastic about, but that's not always possible.

    If you're talking about feelings from a moral/ethical point of view, then no, I don't experience any issues with that because I do my best to make sure the content I write is well researched.
     
    • Thanks Thanks x 2
  5. Nerva

    Nerva Jr. VIP Jr. VIP

    Joined:
    Feb 19, 2016
    Messages:
    2,034
    Likes Received:
    1,637
    Occupation:
    Wanna learn how to write a buying guide? ↓
    Home Page:
    "Oh, you still have a lot to learn about copywriting, my sweet summer child" - Nerva, Circa 1919 (Joking, of course)

    Since you can write content just fine, it all boils down to your mindset.

    How many copywriters have actually bought and tried the products they're promoting? Believe me; it's gotta be a measly number. If I'm to guess, I'd say it's pretty close to zero.

    My man, everyone is just pretending to be an expert in IM, so you gotta fake it till you make it, literally.

    You're not writing because you're an expert (unless you write in your own name and want to boost your public image), you're writing to sell. You don't need to be an expert to make sales and convert readers; you just need to understand what they need and hit the right tone with them through your content.

    As @kickthat mentioned above, start by collecting everything you need. Gather every piece of information you can get your hands on. Like it or not, research is a critical part of every endeavor, especially content writing. Once you have a clear idea of what you're writing about, start turning ideas into bullet points. Learn what your competitors are covering in their articles, and cover it yourself after adding your personal touch. Don't forget to go over the comments to see what your competitors' content is lacking, and cover that as well. For products, check every review you can find, and go over the questions that people are asking, then turn all of that into a well-researched masterpiece that your readers are going to enjoy and benefit from.

    Don't feel ashamed or guilty because you're writing on a subject about which you have no idea. If you do your research right, consider yourself a curator.

    Every well-researched piece of content is a curated masterpiece that informs your readers and gives them everything they need to know so that they don't have to spend hours roaming the dark corners of the world wide web looking for information themselves.

    Every well-researched piece of content saves your readers hours of research.

    Every well-researched piece of content gets your readers a bit closer to making a sane choice.

    Every well-researched piece of content counts, even if you're not an expert.
     
    • Thanks Thanks x 3
  6. zack101

    zack101 Jr. VIP Jr. VIP

    Joined:
    Dec 12, 2018
    Messages:
    441
    Likes Received:
    190
    Gender:
    Male
    Occupation:
    Social media marketing. Content writing.
    Location:
    United Kingdom
    Pretty much what has been said above.

    I have got about 19 articles to write at the moment. Each one between 1k and 3k words. Am I interested in the niches? Not particularly. But, if I finish them in under two weeks they will make a nice pay day.

    I follow these steps;

    • Spend half an hour researching the topic
    • Find similar articles
    • Understand words and lingo related to the niche
    • Write an introduction
    • Use key information from similar articles, re-write and improve it
    • Add your own information from research
    Done.
     
  7. AussieLocalSEOGuy

    AussieLocalSEOGuy Jr. VIP Jr. VIP

    Joined:
    Jan 6, 2013
    Messages:
    101
    Likes Received:
    53
    Location:
    Australia
    Dear Alice,
    I think you should stick to doing the content that you are interested in. Some people have less pain threshold for stuff they find frivolous. Go with what floats your boat.
    Paint your own masterpiece.

    Otherwise great advice here about structure and copy.