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Hey Clickbank, wtf?

Discussion in 'Clickbank' started by BlackSeng, Aug 9, 2011.

  1. BlackSeng

    BlackSeng Jr. VIP Jr. VIP

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    Did you guys check out their new client contract?

    http://www.clickbank.com/help/vendo...selling-basics/vendor-promotional-guidelines/


    ClickBank has developed these guidelines to help vendors better understand what kinds of messaging, claims, imagery and testimonials can and cannot be used on ClickBank vendor "Pitch Pages" and other promotional material. These are general guidelines and are intended to supplement the information provided in our Client Contract. Promotional/sales messaging and material is always subject to approval by our Business Services team. Please note that these guidelines may be amended or updated at any time.

    1. Testimonials and Endorsements
    All use of testimonials and endorsements must comply with Federal Trade Commission (FTC) guidelines. This means that vendors cannot use false and deceptive statements in their written promotions or their video promotions. All specific advertising claims about a product's performance or quality must be capable of substantiation—that is they must be real examples based on actual experiences. A statement that not all consumers will get the same results is not enough to qualify a claim. Testimonials and endorsements can't be used to make a claim that the advertiser itself cannot substantiate.

    Connections between an endorser and the vendor that are unclear or unexpected to a customer also must be disclosed, whether they have to do with a financial arrangement for a favorable endorsement, a position with the vendor, or stock ownership. Expert endorsements must be based on appropriate tests or evaluations performed by people that have mastered the subject matter. This means vendors cannot have actors (paid or unpaid) pretending to be someone they are not as part of a product endorsement. Also, affiliates cannot pose as neutral third parties evaluating two products so they make a commission on selling one of them.

    Requirements:

    Vendors must submit a script prior to shooting the video. Videos will not be accepted without a script pre-review.
    We Will NOT Allow:

    Videos that portray or reference a fictionalized individual or life story, where a vendor makes false claims as part of the product pitch.
    Videos that portray or reference the vendor him or herself, where the vendor makes false claims about his earnings and experience as part of the product pitch.
    Videos which will not allow viewers to exit or pause.
    Expert endorsements without substantiation (for example, an endorsement from a doctor must have proof that the doctor has performed tests or evaluations performed and has mastered the subject matter being described in the pitch).
    We Will Allow:

    Videos and testimonials containing actors who portray consumers and describe their success using the product as long as the customer experience on the video accurately describes the performance of a "bona fide" customer and is associated with a disclaimer appearing with the actor making such a disclosure (ex: "Actor Portraying Real Purchaser"). Language may state "up to" a certain amount (so if some customers make $1000 and some make $500, you can use "up to $1000"), but should be based on a real customer who has an experience that is typical.
    Videos and testimonials containing actors telling the vendor's actual experience/story (either 1st or 3rd person). Must use a disclaimer that the person in the video is an actor representing the vendor's actual experience.
    Videos and testimonials containing a spokesperson describing the product's actual attributes (must use a disclaimer).
    Videos and testimonials containing an actual customer telling their actual story (does not require a disclaimer, but vendor must have signed documentation from the customer on hand in the event a regulatory agency would want proof that the story is a customer's actual experience).
    Videos and testimonials containing the actual vendor telling his/her actual story (does not require a disclaimer).
    Again, any claims contained in the video must be able to be substantiated. ClickBank does not have to have the proof in hand, but the vendor must understand that if the FTC, private litigant or other agency asks for it, the vendor must have proof to back up any claim made in the vendor's video.

    2. False Scarcity

    We Will NOT Allow:

    False scarcity messaging when there is no actual scarcity of the product (for example, "Only 300 copies" when there are unlimited copies, tickers running down the amount of time there is to purchase, and listing that this is a one-time opportunity TODAY only). Bolded words for the "one-time opportunity TODAY only" are the key differences to what is accepted below.

    We Will Allow:

    Messaging that states that the offer is available for the next "xx" amount of time (such as, "If you order in the next ten minutes, you will get ..." or "Order today for this amazing opportunity"), as long as there is no messaging that states that the offer is ONLY available for that short time, or that it is a one-time opportunity or chance to purchase when there will be other opportunities available.
    Scarcity messaging used when there are actual limitations to the quantity or time that is communicated to ClickBank during the Product Approval Process. ClickBank will then monitor sales to ensure the sales are halted when the maximum number of limited products has been met or when the amount of time has expired. The offer can then be "reopened" again after 7 days.
    3. Accurate Pricing

    We Will NOT Allow:

    Sale pricing that suggests that a product previously sold at a higher price (when it really didn't) but is now on sale for a lower price for a limited time.

    We Will Allow:

    Real and genuine discounts from the normal price. Thus, if a vendor sold at $99 for a reasonable amount of time, it can drop the price to $79 and say, "$20 off!" The vendor cannot invent the $99 price, just to claim $79 is a sale price when it has always been sold for $79.
    4. Upsells / One-Time Offers / Downsells

    Requirements:

    Initial product sold must be a standalone product of value. Any upsells or downsells must be enhancements to the initial product and must not be required to make the initial product work.
    Decline links ("No Thank You" links) must be displayed clearly and conspicuously on the page:
    Minimum of size 12 font,
    Font in contrasting color to background color,
    Decline link must be on the same page view as the "Accept" offer on a standard 1024 x 768 display (for example, no scrolling should be required if it is only to see the "No Thank You" link).
    We Will NOT Allow:

    More than 3 upsells (one time offers) and two exit offers for each sales flow.
    5. Promotional Techniques
    We Will NOT Allow:

    Major brand/corporate logos on vendor Pitch Pages
    and Thank You Pages:
    Except credit card logos next to payment links.
    Unauthorized use of the ClickBank logo. For authorized usage, see our Trademark Use Guidelines article.
    Exceptions can be made when vendor has documented authorization from major brand or corporation.
    Qualifying criteria when no qualifiers are truly necessary to purchase the product. Qualifying criteria must have a demonstrated disqualifying criteria.
    Statements that infer that the product is significantly easier to use than it really is (for example, "one push button to make money" or "three simple words will provide you income"). ClickBank requires that pitches make reasonable attempts to reflect the actual effort required to achieve typical results. It is generally unreasonable to assume that someone with little or no experience in Internet marketing can achieve a 6-figure income with an hour or less of effort per day. It is more reasonable to assume that with attention, effort, and spare time, the average person with little or no Internet marketing experience can achieve a supplemental income.
    "As Seen On... " statements without documentation showing that the product was seen on the stations, TV shows and/or magazines that are listed (not required for the product approval, but will be asked if they have it to provide if requested).
    6. Pricing
    Requirements:

    Prices must be presented clearly and conspicuously. For recurring billing products (including TRIALS + one rebill), the rebill schedule and pricing must be displayed clearly and conspicuously.
    Minimum of size 12 font
    Font in contrasting color to background color




    Damn, are sales gonna drop like hell in future~
     
    Last edited: Aug 9, 2011
  2. drogon

    drogon Elite Member Premium Member

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    Maybe for the Make Money Online niche but for everyone else i don't see much changes....
     
  3. BlackSeng

    BlackSeng Jr. VIP Jr. VIP

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    I believe it will affect most products...

    I mean, they are even reviewing pre-scripts before testimonials/videos are shot! omg!
    And scarcity promotion technique is also dead.
    This makes persuasion even harder.

    Dang... Clickbank is trying to sink their own boat now.
     
  4. reallife

    reallife Jr. VIP Jr. VIP

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    Wouldn't you imagine that they're doing this for a really good reason - for example, regulators breathing down their necks or investigating others?
     
  5. BlackSeng

    BlackSeng Jr. VIP Jr. VIP

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    Well, perhaps if they disallow false testimonials or misleading salespage then I'm ok with it.
    But to halt other methods are kinda... well... unneccessary by Clickbank.

    Still, like what you said.. perhaps to comply with the regulators' policies/rules.

    I guess all of us Clickbankers would be seeing a drop in sales... again...
     
  6. marketer14

    marketer14 Regular Member

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    That is pretty strict. They must have gotten a lot of complaints.
     
  7. zebrahat

    zebrahat Elite Member

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    The FTC rules changes forced most of these changes. But perhaps CB is spelling out these guidelines in order to give it legal cover ('see, we're complying!') but otherwise will only lightly enforce the policy.
     
  8. timothywcrane

    timothywcrane Power Member

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    all content for compliance reasons will be in 12 pt font min. If this is really causing you problems, force your other content to overlap the page slightly with larger font, and most people will ctrl - , making compliance font even smaller. Font size is in reality dynamic. LOL

    Most of this stuff is just pointers that previously would give you online cred. Don't let it bug you too much.

    Remember, ALL OF YOUR ACCOUNT HAVE OPT OUT IN EMAIL RIGHT. Now tell me it is really you.

    much ado about nothing. Just keep plowing.
     
  9. redstone.1337

    redstone.1337 BANNED BANNED Jr. VIP Premium Member

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    I am not being able to login to my clickbank account for last 10 days! :eek: WTF?
     
  10. ┼blackrat┼

    ┼blackrat┼ Senior Member

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    They should change that policy to one phrase:

    "Stop clickbank marketing as you know it."
     
  11. OTrap

    OTrap Jr. VIP Jr. VIP

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    Talked to Dush about this. It's ALL a result of pressure from others (the FTC and credit card companies).
     
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  12. reallife

    reallife Jr. VIP Jr. VIP

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    That's what I expected; having been through the adult wars for years --- it had all the earmarks of FTC and credit card company pressure. You should have seen what the adult side was like 12-13 years ago :p
     
  13. adbot

    adbot Power Member

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    Yeah the FTC is not fucking around these days. Don't think clickbank has much of a choice if they want to stay in business. Unfortunately I think this is going to put a hurting on many who do business through clickbank, which is in turn bad for clickbank. I'm just glad I don't use them myself. Time to start promoting your own products guys. Just watch out for the FTC.
     
  14. ``Yousef

    ``Yousef Power Member

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    Finally, cleaning up the scammy realm that is the CB marketplace. I know a lot of you on this thread being CB merchant's will have a completely different view to me, but personally, I'm really happy to see these new regulations imposed.

    However, one downside I can see (aside from merchant's employing such tactics losing sales), is an added level of paperwork and time to get shit approved.
     
  15. drogon

    drogon Elite Member Premium Member

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    Like i said, i dont see a big deal about any of this and the only thing on that list that could affect me in terms of my affiliate tactics is -

    We Will NOT Allow:

    Sale pricing that suggests that a product previously sold at a higher price (when it really didn't) but is now on sale for a lower price for a limited time.
     
  16. hgear

    hgear Power Member

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    Got two vendor emails this month. Second one was today. I'm thinking FTC is taking a big interest in people having outrageous claims. My thoughts are it's about freakin time. The Internet is like the wild wild west right now
     
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  17. Monrox

    Monrox Power Member

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    Ok but buyers kinda want it the old way. If a product does not
    - "guarantee" success
    - promise "no work"
    - have any cheesy promo vids / absurd testimonials

    then pretty much nobody wants to buy it. I've split tested, I know it. A 500 pages treatise on IM theory for $50 never sells but a push-button-spamming 0 PR blogs for $70 makes a nice turnaround.

    -------------------------------------------------------------
    This one's easy. Don't use time, use space. Have 2 pages on the same website, one selling for $200 outside CB, the other selling for less through CB. Then use something like 'elsewhere for $200, but here for 20$". Spacetime continuum :)
     
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  18. OTrap

    OTrap Jr. VIP Jr. VIP

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    The trick is to make the content compliant, but still give it the appearance of extremely cheesy simple solutions.

    We haven't been able to "guarantee" success for awhile now. Yet the IM niche has survived. Other things are now getting regulated, but I'm betting many will still survive.

    I had thought the same thing. Thank and rep ... just because I like people who think like me. :D
     
  19. drogon

    drogon Elite Member Premium Member

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    BTW i meant as an affiliate offering a discount and not as a vendor.
     
  20. jay101

    jay101 Regular Member

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    About freaking time they cleaned up the make money false claim pieces of crap and all the other snake oil being sold all free willy nilly.

    Those who've been doing it should be ashamed anyways, which they probably will just move on to more of the same wherever they can fit in.

    But, at least it makes room for the real quality products to clean house and siphon off the sales from the swindlers.