Read this: He laughs at the brands spending 4.5 million... :| Meanwhile, we got Gary Vaynerchuk spreading a valid promotion-less opinion. Skip to 9:17 to get his opinion on super bowl ads. [video=youtube_share;jrhm7iTJi3Q]http://youtu.be/jrhm7iTJi3Q?t=9m17s[/video] Choose your sources of info newbies. You have 2 people with big reputations here spreading opposite messages. One is plausible and the other is... well... I'll let you name it in the comments.