Here is a tip for a better CTR I thought I would share with the noobs. So powerful can increase CTR by 40%+ It is so easy and all you have to do is start using something called "heat maps" on your website/ landing page, PPD site whatever etc. What are heat maps? Heat maps are an over lay on top of your website that will show where visitors are clicking on your website. By knowing where people click you can test things out and remove things that are not getting any clicks. You can also see where people are scrolling or stopped scrolling and stayed at a certain point on your website. If the heat is hot a some place on your website where you dont have links, simply add some links there to get a better CTR. You can use a, AD rotater plugin that will rotate certain things or CTA's that are getting clicks or where the heat map shows people are looking on your website. By adjusting certain elements of your website you can increase your CTR easily to a very real 60%+ as if the traffic is targeted then they want to click, you just have to show them the way through heat maps. Regards and enjoy the new money.