Helping my brother setup PPC Google Ads is tracking important ?

seoadvent · Jan 29, 2023

i will help my brother setup PPC google ads , hes in the real estate business

so his main conversion will be people ( clients ) calling him or sending him a msg on his website

question is , is there any need to track conversions when people sending him a msg on his website ?

new to PPC so pls do give me some advise , thx

IM Dude · Jan 29, 2023

For ppc use google analytics for tracking conversion, that what I used few years back.

uncutu · Jan 29, 2023

yes
i think you can generate some snippet on analytics. look at documentations/google it
example you have link like <a href=tel:212-555-1234"> on the site, analytics can tell how many times it was clicked. same thing w/ contact form submissions.
or you rent a voip number that forwards to his real number. send all calls to it. then you can track how many people called it. thats how all ppcall networks operate.
compared to sending them to his regular phone number which you cannot track if they called from the website or somewhere else.
maybe someone wil be nice and reply with the google analytics documentation on setting it up

seoadvent · Jan 30, 2023

uncutu said:
yes
i think you can generate some snippet on analytics. look at documentations/google it
example you have link like <a href=tel:212-555-1234"> on the site, analytics can tell how many times it was clicked. same thing w/ contact form submissions.
or you rent a voip number that forwards to his real number. send all calls to it. then you can track how many people called it. thats how all ppcall networks operate.
compared to sending them to his regular phone number which you cannot track if they called from the website or somewhere else.
maybe someone wil be nice and reply with the google analytics documentation on setting it up

thank u. I need to research on how to use that

nohupt · Feb 5, 2023

tracking is EVERYTHING when it comes to ppc.

use the utm_source, utm_medium, and utm_campaign url parameters wherever possible. the more laser targeted your data is the better off you are when it comes to identifying the converting demographic.

ibrahimbrtawi · Feb 7, 2023

Alex Hormozi is 100% right here. Running ads without tracking is gambling.

Without tracking you can't see which keywords and ads are driving conversions.

Google is a machine learning mechanism that needs data to work it's magic, after getting some conversions you want to switch to an automated bidding strategy, this can really reduce the cost/conversion.

Your first conversion is always the most expensive, without conversion tracking google won't be able to learn from your past conversions, making every conversion like your first (expensive).

ibrahimbrtawi · Feb 7, 2023

P.S: You don't need to rent a VOIP number, you can use use google forwarding numbers if you're in an eligible country

Helping my brother setup PPC Google Ads is tracking important ?

seoadvent

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