Help Your Skeptics Prospect to Understand the True Power of SEO (with Stats)

virtualbyron

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May 11, 2014
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This post is about how valuable the skeptic's customers can be. (+ SEO stats)

First, what is a true skeptic? I have a good example:
A friend of mine will not believe it's raining until his weather app confirms it officially.


“Today is sunny, I can see it on my app!”
giphy.gif

Ok I'm exaggerating a little but the reality is not that far.

Many embody this “skeptic” archetype, especially regarding SEO.
That is why I started to search for stats, which is not a matter of assumptions but facts.

Stats are below but everything in its time, first:


Evaluate your customer's skepticism
It's easy and important to estimate how suspicious your customer is:
The more their activity is disconnected from a computer, the more they will likely believe SEO is black magic.
For example, construction, plumbery, carpentry, garage etc

A quick note on those niches
It is very lucrative for both your customer and yourself as an SEO provider.

Usually those niches are small businesses and due to the fact they are skeptical, the competition is easy in small cities. (most of the time)
So you can provide great value to your customers by giving them "fast" results that translate into a higher budget a few months later.

My experience is that they are great customers: they let you work, pay on time, and refer you to their friends.
For example, you rank well a plumber. Expect to order from all his friends very soon, the roofer, the electrician etc.
That is why you should take extra care of those customers!



giphy.gif

If they became friendly fast enough but the early stages may be fun.


Example 1

Let's say you receive a call, instant message or whatever:

“Hey I’m looking for a SEO service, can you increase my traffic?”
- Yes totally, by the way do…..
“BS, I’m supposed just to believe SEO will magically increase my traffic hu?”
- What da f….

Explanation
They heard about SEO but are still not convinced.
They know having passive targeted traffic is a good idea to scale and they probably heard of a guy that did SEO with good results and wants to do the same.

But they are still not 100% sure this magic will work for them. Many see SEO as a gamble.
Mental image: “I know a guy [insert a story with +$$$ outcome]…. I hope it will work for me too.”




Example 2
I had a potential customer who randomly brought related terms into the conversation, like “h1, semrush, PR, etc,” for no reason.
No reasons except telling me he knows SEO stuff.

First, what?! PR!
I started to become crazy. Did he really say PR?
Did he want a press release or the old Google PR?
Maybe he wants to see if I’m an outdated clown? Maybe it is a test?
Maybe he will think I call him a clown if I tell him PR is outdated.
OMG what do I do now!!!

Yep, it was talking about Google PR :eek:


Explanation
This customer did the same as many newbies when you don't have the skills and want to avoid being charged more.
I can't blame him; I did the same for my first link package in this forum 11 years ago.

So keep your explanation very simple, don't talk about the technical details, even if they ask.
Especially if they ask! It's a trap! Talk about the benefits instead (in a simple way).

They may ask for details to shield themselves from being charged more.
The more you try to explain the technical side, the more they think you BS them! (even if they ask)
That being said, sometimes you find a genuinely interested one who already read many articles, so obviously, in this case, treat him like the geek he/she is!
Half want to learn half do not care and some even hate it! Just ask them.

Also at first they will be afraid to ask questions because again:
“if I ask, it means I’m a newbie so they will charge me more.”

So explain everything like they are newbies who pretend to know SEO because most of the time, it is the case.

If you don't you will mostly look like this
giphy.gif

and you will sound like this
"Ho yeah, we will use the link juice to coat the pillar pages! Since your domain is an EMD, we need to lift the brand anchor before sailing to the new sea........... ............... then we can sprinkle some T2 on the Google fork to increase EEAT effectiveness on the top of your siloing........ of course only high DR low OBL links.......”


The solution
Show your customers that you care about their business (pro tips, really care about it), then remember they are newbies that might have had previous bad experiences,
Give them undiscussable hard facts and simple explanations of your service, and you will do good!


Easy SEO Stats

SEO versus paid ads?
  • Organic vs. Paid: Organic SEO is about 5.66 times better than paid search ads in generating sales. (Source: New Media Campaigns)
  • CTR: The top organic search result receives an average of 19x more clicks than the top paid search result (First Page Sage, 2023)
  • B2B Specific SEO ROI: 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. (Source: HubSpot)

How poorly optimized are most websites?
  • 96.55% of all pages get zero search traffic from Google. (Ahrefs)
  • Only 1.94% of all pages get between one and ten monthly search visits from Google. (Ahrefs)
  • The top-ranking page receives the most search traffic only 49% of the time. (Ahrefs)
  • Only 5.7% of pages will rank in the top 10 search results within a year of publication. (Ahrefs)
  • The average page in the top 10 is 2+ years old. (Ahrefs)
  • 7.4% of top-ranking pages don’t have a title tag. (Ahrefs)
  • Google rewrites title tags 33.4% of the time. (Ahrefs)
  • Google is 33% more likely to rewrite title tags. (Ahrefs)
  • When Google ignores the title tag, it uses H1 50.76% of the time. (Ahrefs)
  • Google is 57% more likely to rewrite title tags that are too long. (Ahrefs)
  • 25.02% of top-ranking pages don’t have a meta description. (Ahrefs)
  • 40.61% of pages have meta descriptions that truncate. (Ahrefs)


Blogging Statistic

General
  • 71% of marketers report that content marketing has become more important to their organization in the last year. (Content Marketing Institute)
  • There are more than 600 million blogs out of 1.9 billion websites worldwide. (Web Tribunal)
  • 77% of internet users still read blogs. (Social Media Today)
  • Nearly 26% of people in the U.K. aged 5–18 are reading blogs (Statista)
  • There is a strong positive correlation between word count and backlinks, but only up to 1,000 words. For posts longer than 1,000 words, there is a strong negative correlation between word count and backlinks. (Ahrefs)
  • There is a moderate correlation between content length and organic traffic, but only up to 2,000 words. For posts longer than 2,000 words, there is a moderate negative correlation between word count and organic traffic. (Ahrefs)
  • 80% of bloggers are driving strong marketing results. (Orbit Media)
  • 50% of bloggers publish weekly or several times per month. (Orbit Media)
  • Bloggers who publish the most are likely to report “strong results”. (Orbit Media)
  • 74% of bloggers use 1-3 images per post. 2% of bloggers add 10+ images to a typical blog post. (Orbit Media)
  • 59% of links shared on social media are shared without ever being read. (Chicago Tribune)
  • WordPress powers over 43.2% of the internet. (W3Techs)
  • ~70 million new posts are published on WordPress each month. (WordPress).
  • 77 million new comments are added to WordPress posts per month. (WordPress).
  • Tumblr hosts over 518 million blogs, while WordPress hosts over 60 million. (Web Tribunal)
  • 3 billion blog posts are published each year worldwide. (GrowthBadger)
  • Over 31 million active bloggers post at least once per month in the United States. (Statista)
  • More than half of consumers will stop what they are doing if they encounter issues when viewing content (Adobe)
  • 44% of buyers say they typically consume three to five pieces of content before engaging with a vendor (Demand Gen Report)
  • From 2023 to 2027, the global content marketing industry is expected to grow by $584.02 billion. (ReportLinker)
Revenue
  • The most popular monetization method for bloggers is Google AdSense, followed by affiliate marketing. However, for high-income bloggers, AdSense ranks third; they are 2.5 times more likely to sell their product or service than those who use AdSense. (GrowthBadger)
  • Bloggers make most of their income from ads, affiliate products, sponsored product reviews, selling their products, and online courses. (RankIQ)
  • 45% of bloggers who earn over $50,000 per year sell their product or service, while only 8% of lower-income bloggers do that. (GrowthBadger)
  • 72% of bloggers making $2,000+/month use Mediavine or Adthrive as their ad management company. (RankIQ)
  • The most profitable niche is the food blog niche. Food bloggers have the highest median monthly income ($9,169) as compared to bloggers from all major niches. (RankIQ)
  • The niches that have the highest percentage of blogs with over 50,000 monthly sessions are food (42.8%), lifestyle (13.3%), and travel (10%). (RankIQ)
Challenges
  • Engagement drops for posts with a reading time longer than seven minutes. (Medium)
  • The biggest challenge for content marketers is generating leads and measuring ROI. (Siege Media)
  • 50% of bloggers struggle to find time and to attract visitors. (Orbit Media)
  • 73% admit to skimming blog posts, while 27% consume posts thoroughly. (HubSpot)
  • 75% of the public prefers reading articles under 1,000 words. (Contently)

Content
  • The average blog post takes 3 hours and 51 minutes to write. (Orbit Media)
  • 35% of bloggers who spend 6+ hours on a typical article report “strong results.” (Orbit Media)
  • The average blog post length is 1427 words long. (Orbit Media)
  • Only 3% of bloggers regularly publish 2,000+ word articles. Most bloggers publish articles in the 500-1500 word range. (Orbit Media)
  • The longer the typical blog post, the more likely the blogger is to report “strong results.” (Orbit Media)
  • 76% of bloggers publish educational content. (Orbit Media)
  • 25% of bloggers use video. (Orbit Media)
  • 47% of bloggers are conducting original research. (Orbit Media)
  • Nearly 3x more bloggers work with an editor now than in 2014. (Orbit Media)
  • A business that spends over $4,000 or more per post is about 2.6 times as likely to report its strategy as “very successful” than a business that spends $0-$500. (Siege Media)
  • 62.3% of content marketers create interactive content as part of their content marketing strategy. (Siege Media)

Ranking
  • 68% of online experiences begin with a search engine. (BrightEdge)
  • 96.55% of pages get no organic search traffic from Google. (Ahrefs)
  • Only 1.94% of all pages get between one and ten monthly search visits from Google. (Ahrefs)
  • The top-ranking page only gets the most search traffic 49% of the time. (Ahrefs)
  • There’s a positive correlation between the number of websites linking to a page and its search traffic. (Ahrefs)
  • There’s a positive correlation between the number of websites linking to a page and its ranking position. (Ahrefs)
  • Only 5.7% of pages will rank in the top 10 search results within a year of publication. (Ahrefs)
  • The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords. (Ahrefs)
  • There’s no correlation between Flesch Reading Ease scores and ranking positions. (Ahrefs)
  • 68% of SEOs use content as a way to build links. (Aira)
  • 74% of bloggers are updating old content. (Orbit Media)
  • Bloggers who pay more attention to keywords more often, are more likely to report success. (Orbit Media)
  • 66% of bloggers are driving traffic to their content via SEO. (Orbit Media)


More SEO Stats

General

  • Google is the most used search engine in the world, with a mobile market share of 95.32% and a desktop market share of 81.95%. (Statista)
  • Google maintains a web index of ~400 billion documents. (Zyppy)
  • There are an estimated 3.5 billion searches on Google each day. (Internet Live Stats)
  • 61.5% of desktop and 34.4% of mobile searches result in no-clicks. (SparkToro)
  • 15% of all Google searches have never been searched before. (Google)
  • The average top-ranking result has a CTR of 9.28%, followed by 5.82 and 3.11% for positions two and three. (ResearchGate)
  • 39% of purchasers are influenced by a relevant search. (Think With Google)
  • The most searched keyword in the U.S. and globally is “Youtube”. (Ahrefs)
  • 12.3% of search queries contain a featured snippet (Ahrefs)
  • 18% of searchers enter a new query before clicking on any results for their original search (Moz)
  • 75% of searchers never go past the first page of search results (HubSpot)
  • 21% of searchers click on more than 1 search result (Moz)
  • Google reported making over 4,000 “improvements” to search in 2022 (Google)
  • Over 8.5 billion searches are performed daily on Google (HubSpot)
  • The clickthrough rate for the first organic search result is 39.8% vs. 2.1% for the first ad position (Matomo)
  • A breakdown of global search engine traffic on desktop: Google (82.74%), Bing (9.55%), Yahoo (2.95%), Yandex (2.34%), DuckDuckGo (0.67%), Baidu (0.63%) (Statcounter)
  • BrightEdge found that organic search accounts for 44.6% of revenue across Retail & e-commerce, Media & Entertainment, B2B, Technology, Travel and Hospitality (BrightEdge)
  • Pages ranking 1 through 3 on search engine results pages (SERPs) generate a clickthrough rate of 36% (Searchmetrics)
  • 99.58% of featured snippets already rank in positions 1 through 10 on Google (Ahrefs)
  • Over 99,000 searches are happening on Google every second (HubSpot)
  • WordStream found that brand affinity helps boost CTRs by 2-3x (WordStream)
  • Semrush found that users visit 3-3.5 pages every time they lands on a website from a search (Semrush)
  • The average bounce rate for domains ranking in the top 3 spots is 49% (SEMrush)
  • A study by Searchmetrics found that the average time on site for a top 10 search result is 3 minutes and 10 seconds (Searchmetrics)
  • Organic drives 300% more traffic to websites than social media (IronPaper)
  • A study conducted by Ahrefs found that 96.55% of all pages receive no traffic from Google (Ahrefs)
  • The major search engines (Google, YouTube, Bing, Yahoo) account for 70.6% of all website traffic (SparkToro)
  • Less than 1% of searchers click on the second page of Google results (Backlinko, 2023)
  • Pages with the highest number of total backlinks usually rank best in Google (Backlinko, 2020)
  • The top traffic source for all websites is organic search (HubSpot, 2022)
  • Long-tail keywords make up the vast majority of all Google searches (Semrush, 2022)
  • Over 70% of shoppers use their phones to buy online (Semrush, 2023)
  • Some 36% of Americans own a smart speaker (Edison Research, 2023)
  • Some 91% of companies (an all-time high) now use video as a marketing tool (Wyzowl, 2023)
  • A staggering 98% of people read online reviews for local businesses (BrightLocal, 2023)
  • Almost 70% of consumers head to the search bar when they land on an online retailer’s site (Nosto, 2023)
  • Around 57% of B2B sellers feel the content their marketing team produces is “generic and unresponsive” (McKinsey, 2022)
  • Some 88% of marketers who already invest in SEO plan to allocate more or maintain the same amount in 2023 (HubSpot, 2023)

Ranking

  • 96.55% of all pages get zero search traffic from Google. (Ahrefs)
  • Only 1.94% of all pages get between one and ten monthly search visits from Google. (Ahrefs)
  • The top-ranking page only gets the most search traffic 49% of the time. (Ahrefs)
  • Only 5.7% of pages will rank in the top 10 search results within a year of publication. (Ahrefs)
  • The average page in the top 10 is 2+ years old. (Ahrefs)
  • 7.4% of top-ranking pages don’t have a title tag. (Ahrefs)
  • Google rewrites title tags 33.4% of the time. (Ahrefs)
  • Google is 33% more likely to rewrite title tags. (Ahrefs)
  • When Google ignores the title tag, it uses H1 50.76% of the time. (Ahrefs)
  • Google is 57% more likely to rewrite title tags that are too long. (Ahrefs)
  • 25.02% of top-ranking pages don’t have a meta description. (Ahrefs)
  • Google rewrites meta descriptions 62.78% of the time. This drops to 59.65% for fat-head and rises to 65.62% for long-tails. (Ahrefs)
  • 40.61% of pages have meta descriptions that truncate. (Ahrefs)
  • Google shows meta descriptions in search results only 37.22% of the time. That rises to 40.35% for fat-head keywords and drops to 34.38% for long-tails. (Ahrefs)
  • The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords. (Ahrefs)
  • There’s no correlation between Flesch Reading Ease scores and ranking positions. (Ahrefs)
  • 89.1% of link builders say nofollow links have an impact on rankings. (Authority Hacker)
  • It takes an average of 3.1 months to see the effect of a link on search ranking. (Authority Hacker)
  • 50-65% of all number-one spots are dominated by featured snippets. (Authority Hacker)
  • The top traffic source for all websites is organic search (HubSpot, 2022)
  • Ranking in the top position on the first page of Google translates to a 39.8% organic click-through rate (First Page Sage, 2023)
  • Over two-thirds (68.7%) of all clicks go to the top three organic search results (First Page Sage, 2023)
  • Snippets have the highest overall CTR at 42.9% (First Page Sage, 2023)
  • The top organic search result receives an average of 19x more clicks than the top paid search result (First Page Sage, 2023)
  • All the clicks from the third to tenth results combined are less than those that go to the top organic search result (First Page Sage, 2023)
  • The first organic result in Google is 10x more likely to receive a click than the page in the #10 spot (Backlinko, 2023)
  • About 28% more new domains ranked in the SERPs in 2022. That’s a lower percentage than in 2021 but higher than in 2020. (Semrush, 2023)
  • Out of 28,000 domains in a Semrush report, only 7.65% ranked in the top 100 for the 13-month duration of the study (Semrush, 2023)
  • Sites that received a large number of valid removal notices saw their Google search traffic drop by 89% on average (Google, 2022)

Backlink
  • There’s a positive correlation between the number of websites linking to a page and its search traffic. (Ahrefs)
  • There’s a positive correlation between the number of websites linking to a page and its ranking position. (Ahrefs)
  • Most top-ranking pages get “followed” backlinks from new websites at a pace of +5%-14.5% per month. (Ahrefs)
  • 73.6% of domains have reciprocal links, meaning that some of the sites they link to also link to them. (Ahrefs)
  • 43.7% of the top-ranking pages have some reciprocal links. (Ahrefs)
  • 66.5% of links to sites in the last nine years are dead. (Ahrefs)
  • 10.6% of all backlinks to the top 110,000 sites are nofollow. (Ahrefs)
  • 0.44% of links use “rel=ugc” and 0.01% use rel=“sponsored”. (Ahrefs)
  • 74.3% of link builders pay for links. (Authority Hacker)
  • The average cost of a paid link is $83. (Authority Hacker)
  • In-house SEOs pay 75% more for links than niche site owners. (Authority Hacker)
  • Paying for links yields only an extra 2 links per month. (Authority Hacker)
  • Link builders using social media build 22% more links than those who don’t. (Authority Hacker)
  • URLs with more anchor text variations from internal links correlate with more Google search traffic. (Zyppy)
  • Pages with at least one exact match anchor had at least five times more traffic than pages without. (Zyppy)
  • SEOs typically take 1-2 hours to build a single link. (Aira)
  • A study published on Backlinko found that the number of domains linking to a page was the factor that had the highest correlation to rankings in Google (Backlinko)
  • More than 66% of pages have zero backlinks pointing to them (Ahrefs)
  • On average, long content receives 77.2% more backlinks than short articles (Backlinko)
  • The #1 ranking page in the search results gets an additional 5%-14.5% more do follow backlinks from new websites each month (Ahrefs)
  • An Ahrefs study found that 43.7% of top-ranking pages in Google contain reciprocal links (Ahrefs)
  • Companies who engage in blogging receive 97% more backlinks to their site (HubSpot)
  • Pages with the highest number of total backlinks usually rank best in Google (Backlinko, 2020)
  • The top result in Google has an average of 3.8x more backlinks than those in second to tenth place (Backlinko, 2020)
  • A slightly older study found that long-form content is ideal for backlink acquisition, with an average of 77.2% more links than short articles (Backlinko, 2019)
  • Approximately 94% of all blog posts in existence have zero external links (Backlinko, 2019)
  • The same theory applied in 2019: top-ranking pages have more backlinks than those in lower ranks (Backlinko, 2019)
  • Around 67.5% of SEO experts believe backlinks impact search engine rankings (uSERP, 2022)
  • Almost half of those in the SEO industry spend $5,000 to $10,000 a month on link building (uSERP, 2022)
  • Backlinko’s Brian Dean found that sending “Feeler” emails (outreach where you don’t ask for a backlink) increased conversions by over 40% (Backlinko, 2023)

Keyword
  • 94.74% of keywords get 10 monthly searches or fewer. (Ahrefs)
  • 0.0008% of keywords get more than 100,000 monthly searches. (Ahrefs)
  • 91.45% of search volumes in Google Ads Keyword Planner are overestimates. (Ahrefs)
  • Google Ads Keyword Planner overestimates search volumes 54.28% of the time and is roughly accurate 45.22%. (Ahrefs)
  • 46.08% of clicks in Google Search Console go to hidden terms. (Ahrefs)
  • The first 5 organic results in the SERPs account for 69.1% of all clicks (Up Inc.)
  • 88.2% of all search queries in the US contain 3 or less words (Statista)
  • Over 29% of keywords with over 10K+ monthly searches consist of 3+ words (Ahrefs)
  • Roughly 8% of searches are phrased as a question (Moz)
  • Backlinko found almost zero correlation between using a keyword in your title tag and ranking higher on the first SERP (Backlinko, 2020)
  • Keywords that are roughly 10-15 words long get 1.76x more clicks than single-word terms (Backlinko, 2023)
  • Posts that contain target keywords or similar terms in the URL have a 45% higher click-through rate compared to those that don’t (Backlinko, 2023)
  • Titles with a positive sentiment have a 4% higher CTR (Backlinko, 2023)
  • For short-tail searches (high search volume terms with one or two keywords), the top-ranking results have shifted from transactional to informational (Conductor, 2023)
  • SERP volatility (fluctuation in rankings for specific keywords) was higher in 2022 than it was in 2021 (Semrush, 2023)
  • Long-tail keywords make up the vast majority of all Google searches (Semrush, 2022)
  • In one of our recent studies, the average length of keywords for the top-ranking 10% of sites ranged from 3.2-3.5 words (Semrush, 2023)
  • Keyword searches for AI shot up to 101M monthly searches in March 2023 from 10 in November 2022 (Semrush, 2023)

SEO Industry
  • 78.2% of SEOs charge monthly retainers for some or all of their services. (Ahrefs)
  • 54.5% of SEOs only offer one pricing model (i.e., hourly, retainer, or per-project). (Ahrefs)
  • $501-$1,000 is the most popular monthly retainer. (Ahrefs)
  • $75-$100 is the most popular hourly rate. (Ahrefs)
  • $2,501-$5,000 is the most popular per-project rate. (Ahrefs)
  • Fewer than 1 in 10 SEOs (9.9%) charge more than $150/hour. (Ahrefs)
  • Agencies and consultants usually charge more than freelancers. (Ahrefs)
  • Local SEOs charge less than those with global clients. (Ahrefs)
  • There’s a clear positive correlation between experience and rates. (Ahrefs)
  • SEOs based in India, Central America, and South America charge the least. (Ahrefs)
  • The median annual salary for SEOs was $49,211. (Ahrefs)
  • You need to be a technical SEO expert to earn higher wages in SEO. Heads of SEO, SEO Directors, and SEO Leads said their main specialization was technical SEO. (Ahrefs)
  • Self-employed SEOs earned the most on average ($60,232). The median annual salary for in-house roles was slightly lower at $56,789, and agency SEOs had the lowest median annual salary at $44,169. (Ahrefs)
  • The average experience level for SEO directors and Heads of SEO was 10.4 years and 10.6 years, respectively. (Ahrefs)

Technical SEO
  • 33% of websites pass the Core Web Vitals threshold. (Ahrefs)
  • Only 11.9% of pages had at least one Core Web Vitals metric, and 93% of those had all three metrics. (Ahrefs)
  • Over 67% of domains using Hreflang have issues. (Ahrefs)
  • 95.2% of sites have 3XX redirect issues. (Ahrefs)
  • 88% of sites have HTTP to HTTPS redirect issues. (Ahrefs)
  • 80.4% of sites have missing alt attributes. (Ahrefs)
  • 72.3% of sites have slow pages. (Ahrefs)
  • 68.5% of sites have page and SERP titles that do not match. (Ahrefs)
  • 66.2% of sites have a page that has only one follow incoming internal link. (Ahrefs)
  • 62.7% of sites have a page that links to redirects. (Ahrefs)
  • 59.5% of sites have missing H1 tags. (Ahrefs)
  • 51.3% of sites have multiple H1 tags. (Ahrefs)

Local SEO
  • 63.6% of consumers say they are likely to check reviews on Google (through Google Maps and Search) before visiting a business location. (ReviewTrackers)
  • 58% of businesses don’t optimize for local search. (ReviewTrackers)
  • 88% of consumers would use a business that replies to all its reviews. (BrightLocal)
  • Customers are 2.7 times more likely to consider a business reputable if they find a complete Business Profile on Google Search and Maps. (Google)
  • Customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Business Profile. (Google)
  • 32% of SEOs think the Google Business Profile is the most critical ranking factor for the map pack. (BrightLocal)
  • 36% of SEOs believe on-page is the most critical ranking factor for local organic search results. (BrightLocal)
  • 76% of people who search on their smartphones for something nearby visit a business within a day. (Think With Google)
  • 28% of searches for something nearby result in a purchase. (Think With Google)
  • 46% of all searches on Google are for a local business or local service (Search Engine Roundtable)
  • 25% of small business websites don’t have an H1 tag (Fresh Chalk)
  • Yelp page is present in the top 5 results for 92% of search queries that contain a city and business category (Fresh Chalk)
  • After searching on a smartphone for something nearby, 76% of people end up visiting the business within 1 day (Google)
  • 28% of local searches result in a purchase (Google)
  • A staggering 98% of people read online reviews for local businesses (BrightLocal, 2023)
  • Around 87% of consumers researched local businesses with Google Search in 2022 (6% more than in 2021) (BrightLocal, 2023)
  • Customers are 2.7x more likely to consider your business “reputable” if they see a complete Business Profile when browsing Search and Google Maps (Google, 2023)
  • Those with a complete Business Profile are also 70% more likely to have customers visit and 50% more likely to have them consider purchasing (Google, 2023)
  • Consumers using Google Maps for “shopping near me” searches have grown by more than 100% YOY worldwide (Google, 2022)
  • Google is the most trusted platform for consumers looking for local business reviews across all industries (BrightLocal, 2023)

Video SEO statistics
  • 91% of businesses use video as a marketing tool (Wyzowl)
  • 88% of video marketers see video as essential to their strategy. (Wyzowl)
  • 75% of video marketers say they’ve used AI tools to help them create or edit marketing videos. (Wyzowl)
  • 82% of people have been convinced to buy a product or service by watching a video. (Wyzowl)
  • An analysis of 1.3 million YouTube Videos found that the number of comments, view count, number of shares, and number of likes had a strong correlation with higher YouTube rankings (Backlinko)
  • First-page videos on YouTube have an average length of 14 minutes and 50 seconds (Backlinko)
  • 68.2% of first-page YouTube results are HD videos (Backlinko)
  • Videos that bring in new subscribers tend to rank higher on YouTube (Backlinko)
  • Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People)
  • Contrary to popular belief, there is no correlation between YouTube rankings and video descriptions that have been keyword optimized (Backlinko)
  • Some 91% of companies (an all-time high) now use video as a marketing tool (Wyzowl, 2023)
  • Around 70% of marketers who weren’t using video yet planned to start in 2023 (Wyzowl, 2023)
  • YouTube is the most popular video marketing platform, used by 90% of video marketers. Around 86% use Facebook, while 79% use Instagram and LinkedIn (Wyzowl, 2023)
  • The top YouTube searches in 2022 were “TikTok mashup 2022” in the US and “Ukraine” worldwide (Semrush, 2022)
  • the US, 40% of the top 20 trending searches on YouTube were music-related (Semrush, 2022)
  • The top YouTube searches of all time are “Fortnite” in the US and “Minecraft” worldwide (Semrush, 2022)
  • The dominant categories in the top 10 most-subscribed channels on YouTube in 2022 were Music, Children’s, Sports, and Entertainment (Semrush, 2022)
  • In 2022, people watched an average of 17 hours of online video content per week (Wyzowl, 2023)
  • Over 80% of marketers agree that video content has become “more important” than ever (Vidyard, 2022)
  • YouTube delivers unexpected inspiration for 75% of shoppers and enhances the traditional shopping experience (Google, 2021)
  • When consumers are shopping on YouTube, 87% say they can make purchasing decisions faster (Google, 2021)
  • Almost 90% of viewers trust YouTube creators' recommendations (Google, 2021)
  • Some 89% of YouTube viewers agree that creators provide the best information on brands and products (Google, 2021)

Mobile SEO
  • 58.67% of all website traffic worldwide comes from mobile phones. (Statista)
  • People use Google Lens to answer 8 billion questions every month. (Google)
  • 57% of local search queries are submitted using a mobile device or tablet. (ReviewTrackers)
  • When searching for their smartphones, 51% of smartphone users have discovered a new company or product. (Think With Google)
  • 54% of smartphone users search for business hours and 53% search for directions to local stores. (Think With Google)
  • 18% of local searches on smartphones lead to a purchase within a day vs. 7% of non-local searches. (Think With Google)
  • 56% of in-store shoppers used their smartphones to shop or research items in-store. (Think With Google)
  • 30% of all mobile searches are location-related (Google)
  • Mobile accounts for 83.58% of all Google visitors (Semrush)
  • Organic CTR on mobile is roughly 50% less than that of desktop (SparkToro)
  • 60% of users claim that they discovered a new company or product when searching on their smartphones (Google)
  • The first organic listing on mobile receives 6.74% of clicks, versus 8.17% of clicks on desktop (SEOClarity)
  • 87% of smartphone owners use a search engine daily (Go-Globe)
  • Voice searches now account for 20% of the queries on mobile (Search Engine Land)
  • There are 5.44 billion unique mobile phone users worldwide (We Are Social, 2023)
  • Just under 96% of internet users ages 16-64 own a smartphone (We Are Social, 2023)
  • Users submit 57% of local search queries with a mobile device or tablet (ReviewTrackers, 2022)
  • Searches from mobile devices make up the most web traffic, with 41% (HubSpot, 2022)
  • Over 70% of shoppers use their phones to buy online (Semrush, 2023)
  • Mobile traffic dropped in summer 2022 but has since bounced back (Semrush, 2023)
  • Related Searches is the most common feature in the SERPs for mobile searches (Semrush, 2023)
  • In 2022, Popular Products appeared 17% more frequently for mobile users in the SERPs compared to the previous year (Semrush, 2023)
  • Smartphone users turn to Google Lens to answer 8 billion queries each month (Google, 2022)
  • In 2020, 77.22% of mobile searches ended without users clicking on another webpage (SparkToro, 2021)
  • The average web page takes 87.84% longer to load on mobile than on desktop (Backlinko, 2019)

Affiliate SEO
  • The average affiliate marketer earns $8,038 per month. (Authority Hacker)
  • Affiliate marketers with 3+ years of experience earn 9.45x more than beginners. (Authority Hacker)
  • 45.3% of affiliate marketers say getting traffic is their biggest challenge. (Authority Hacker)
  • 82% of websites earning 6+ figures annually monetize with display ads and affiliate products. (Authority Hacker)
  • The three most profitable affiliate niches are education, travel, and beauty. (Authority Hacker)
  • Only 4 of the top 100 websites ranking for product review search queries were independent brands. (Detailed)
  • Reddit is the most popular domain for product review queries. (Detailed)

Voice search statistics
  • HTTPS websites account for 70.4% of voice search result pages (Backlinko)
  • 36% of Americans own a smart speaker. (Edison Research)
  • 58% of consumers ages 25-34 use voice search daily. (UpCity)
  • 16% of people use voice search for local “near me” searches. (UpCity)
  • 67% of consumers say they will likely use voice search when seeking information. (UpCity)
  • Between August 2019 to 2021, 8.9 million consumers purchased health and beauty items using smart speakers. (Comscore)
  • Voice search results contain an average of only 29 words (Backlinko)
  • Pages using Schema only account for 36.4% of voice search results versus the global average of 31.3% (Backlinko)
  • Websites with solid link authority tend to rank well in voice searches (Backlinko)
  • The average Google voice search result receives 1,199 Facebook shares and 44 Tweets (Backlinko)
  • The average reading level of a voice search result is 9th grade (Backlinko)
  • Voice search results typically load in 4.6 seconds, which is 52% faster than the load time of the average page (Backlinko)
  • The average page Google voice search result contains 2,312 words (Backlinko)
  • Roughly 75% of voice search results are from one of the top 3 desktop ranking pages for a given query (Backlinko)
  • Mobile voice searches are 3x more likely be for something local than text searches (Search Engine Land)
  • The smart speaker ownership rate reached 35% in the US in 2022. That’s up from 21% in 2019 (NPR and Edison Research)
  • Globally, 1.1 billion smartphone users will use voice technology weekly (Google).
  • Voice search has a 20% market share of all Google searches in the US application (OC&C).
  • Some 36% of Americans own a smart speaker (Edison Research, 2023)
  • Amazon dominates the smart speaker market in the US (Statista, 2023)
  • Half of US consumers use voice search every day (UpCity, 2022)
  • The number is higher for US consumers ages 25-34; around 58% of them use voice search every day (UpCity, 2022)
  • Queries about the weather and local “near me” searches are the two most popular uses for voice search (UpCity, 2022)
  • Health and beauty, electronics, and household supplies are the top three categories of smart speaker purchases (Comscore, 2021)
  • Between August 2019 and August 2021, consumers purchased 8.9 million health and beauty items via smart speakers (Comscore, 2021)
  • Around 90% of consumers who use voice search do so with English queries (UpCity, 2022)


giphy.gif
 
dang, that's an entire novel! I didn't read a word, but I upvoted you because I trust your knowledge (bookmarked 2 of your threads last year I believe)...

Hopefully I'll be able to read this tonight, meanwhile thanks for sharing your knowledge with us :)
 
dang, that's an entire novel! I didn't read a word, but I upvoted you because I trust your knowledge (bookmarked 2 of your threads last year I believe)...

Hopefully I'll be able to read this tonight, meanwhile thanks for sharing your knowledge with us :)

giphy.gif


Nice briefing.
I hate posts illustrated with animated gifs :confused:
The Tumblr spirit possesses me I'm afraid!
 
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