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Help with increasing rank of existing blog post doing well.

Discussion in 'White Hat SEO' started by MrPCP, Feb 20, 2017.

  1. MrPCP

    MrPCP Registered Member

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    I have a blog post ranking on page 4 for a competetive keyword.

    It's currently around 600 words long.

    I am planning on adding 4000 words of content within the next two days, but I am curious as to what is the best way to boost its position on SERPs without inducing a negative impact?

    Would it be to add the content beneath the already existing content with more headings discussing the topic more in-depth?

    Or to explain points in more detail within the already existing text disrupting its structure?

    Thanks,
     
  2. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    If you PM me the keyword I can probably tell you what you need to shoot for in terms of content tuning.
     
  3. MrPCP

    MrPCP Registered Member

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    It's high vol searches and low comp, so I won't be sharing the KW. :(

    Sorry,
     
  4. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    No worries... Its just impossible to advise you without looking at the competition. The degree of tuning needed changes from keyword to keyword. So you need to measure your competitors to figure out the standard you need to compete at.
     
  5. MrPCP

    MrPCP Registered Member

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    It's more of a general question should you disrupt the structure of the original blog or add to it without disrupting it, maybe I over complicated it in my post. Sorry again, thanks for taking the time to help though.
     
  6. DKolen

    DKolen Registered Member

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    Commonly, if a page is ranking already - you wouldn`t mess with its content (I mean replacing it completely), so, perhaps you should just extend it wisely with new content. I`d also go with small tweaks that can make your page maximum relevant to the keyword and appealing for searchers (I personally believe that an inviting result can lead to higher CTR and this, in turn, can lead to going up in SERPs). Surely, that`s quite hard to come up with any specific advice without knowing the page and even the niche, but if it makes sense - I would add the structured data markup so that the page would have a nice rich snippet. Also, research your organic competitors a bit closer and analyze what winning details they have on thier pages - whether it`s that keyword in h-tags or optimized images/infographics or some specific cool backlinks, whatever. Then just try doing the same in a better way.
     
  7. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    I suggest you choose the one that would make the flow of your content more natural. So you can use either depending on the topic of your article.
     
    Last edited: Mar 6, 2017
  8. blackbeans

    blackbeans Jr. VIP Jr. VIP

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    Look up the backlinks of SIMILAR CONTENT to your blog post that RANKS HIGHER than you

    Do outreach to get those link sources to link to yours

    Add content (like you said) to your post but increase social engagement. This can have the indirect link of boosting your link footprint