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Help with Adwords and Affiliate Tracking

Discussion in 'Adwords' started by sozekeyser, Jul 1, 2016.

  1. sozekeyser

    sozekeyser Newbie

    Joined:
    Dec 30, 2014
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    Situation:
    1. You have affiliate programs with several websites, both big and small ones (for a our simplified example only Zalando and Amazon)
    2. You acquire traffic especially via SEM campaigns (for a our simplified example only via AdWords)
    3. Before they are moving to one of the affiliates sites they are landing in my review site from the Adwords campaign.

    Problem:
    To optimize your campaigns, for each keyword you want a breakdown of clicks and cost and the tracking of conversions.

    How could you get this output?

    Example:
    Keyword: Buy shoes

    Total values
    · Clicks (from Google to the Affiliate website)=100
    · Cost (on Google)= 50€
    Breakdown of the clicks –cost
    · Clicks (from Google to the Affiliate website by users redirected to Zalando)= 30
    · Cost (from Google to the Affiliate website by users redirected to Zalando)= 15€
    · Clicks (from Google to the Affiliate website by users redirected to Amazon)= 50
    · Cost (from Google to the Affiliate website by users redirected to Zalando)= 25€
    · Click (from Google to the Affiliate website by users not choosing any product/ not redirected to Zalando/Amazon)=20
    · Cost (from Google to the Affiliate website by users not choosing any product/ not redirected to Zalando/Amazon)=10€

    Tracking of conversions:
    · Conversions (from users redirected to Zalando)= 10
    · Conversions (from users redirected to Amazon)= 5