Hi, I plan to go into the MNS route but am not sure of the best options I should go with. Hope to get some pointers and opinions. 1) Does having keywords in sub domain, sub directory or page name helps a little in terms of ranking your site? I know EMD is better, but say I do not have a EMD, does having keyword(s) somewhere in the URL will also give my site/page some extra boost? 2) Is doing SEO for a particular page in your site the same as doing for your main site, in terms of effort and results? I have this plan.... Instead of building many 1-2 pages mini sites across different niches, I'll choose a broad niche example sports. Then I register a domain maybe 'allthewonderfullsportsinfo' and create the website( with wp of course). Then I would create pages of different micro niches related to sports and promote/backlink them individually. This way, I will always have partial matched domain instead of having to register lame domains like jumphighersite or jumphigherblog or jumphigherxyz. And I would save $ on domain registrations as well. I believe that the traffic and link juice will overflow across all the pages since they are on the same site. If I keep working on the site long enough, it would eventually become an authority site right? And I will have a better feel and knowledge on the trends / marketability. If the answers to my questions are both positive, my plan/theory would make a lot of sense wouldn't it? Need some advise. Thanks in advance.