[Help] Social Media Interview Question

I have an interview to be a companies online marketing person and they want me to write up an answer for a question. I'm pretty creative and I'm coming up with some good stuff, but I thought I would ask the smart people of BHW to help out. I have a feeling I'm going up against a bunch of people so anything helps. So here is the question.

HOW WILL YOU PROMOTE/BRAND OUR PRIVATE LABEL VEHICLE CALLED BLANK TO INCREASE SALES AND PUBLIC RECOGNITION UTILIZING EACH SOCIAL MEDIA PLAT FORM?

I'm guessing they mean the major ones, facebook, twitter, youtube, linkedin and pintrest.

They're also asking to think about my goal for the first three months.

I would love any added ideas or input.

Thanks