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Help Please! I need suggestions for PPC Learning Material.

Discussion in 'BlackHat Lounge' started by g111k, Jan 26, 2010.

  1. g111k

    g111k Regular Member

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    So I've been working for an SEO Consulting firm for a while, until my contract ended. Now I have an interview to work for a very large, very good paying company as an account executive manager for PPC clients... now I know fuck all about PPC, but since I'm being provided an opportunity of unlimited spending I believe this is a damn good time to learn :D

    So please, could those who actually run effective PPC campaigns suggest some ebooks/tutorials I can get from the downloads section here for Google MSN and Yahoo PPC

    Please don't say things like "oh you're not gonna be good at it" or that I'll take a long time to learn... I just need some material for tricks and tips on abusing the PPC system outside of the basics that I already know... The whole point here is that I will be provided with thousands upon thousands to spend on PPC, so I'd really like to take up the offer on becoming a PPC pro :)
     
  2. blackma

    blackma Power Member

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    Last edited: Jan 26, 2010
  3. tacopalypse

    tacopalypse Executive VIP Jr. VIP Premium Member

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  4. g111k

    g111k Regular Member

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    Thank you guys so much! Just finished the first book, good stuff, about to read the 2nd one... and off I go practicing the new learned methods!

    I would REALLY appreciate if someone could also suggest some software that's commonly used at a PPC firm? Not sure if they use things like Keyword Elite ??? They must be using something though!