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Help needed my wife just bought a puppy store

Discussion in 'White Hat SEO' started by jond1, Mar 15, 2011.

  1. jond1

    jond1 Junior Member

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    Hey Guys,

    I need your help. As the title states, my wife just bought a puppy store (brick and mortar) that sell dogs, grooming and retail. The website from the previous owner is a web.com website that charges $90/mth. I want her to re-do the site completely. What would you suggest the best/most user friendly website will be for her(wordpress or other). Also, the suggestions I made for her site include:

    pics of all puppies that she will carry as well as information about the each of the dog breeds, list services, dog food brands, coupons, include a refer a friend, link to a live webcam feed with the puppy of the day, frequently asked questions,and puppy guarantee, and of course, be seo friendly.

    Any other ideas and any ideas what a site like that will cost?

    Thanks in advance.
     
    Last edited: Mar 15, 2011
  2. GloCk99

    GloCk99 Regular Member

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    First thing you want to do is check whether the old site holds any seo value, if it does you need to think about whether the remodel holds more value than what the current seo value is. Wordpress is ideal for someone who has little knowledge in html as it's prety much plug and go and very customisable.
     
  3. satyawrat

    satyawrat Jr. VIP Jr. VIP

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    90$/mnth is too high
    $7/month plan from hostgator
    $9 domain from name.com [if you don't already have one.

    Wordpress, You can try Joomla if you don't like the blogish feel of WP.
    Both of them are free and opensource CMS.

    if you have any questions feel free to ask
     
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  4. johnniew

    johnniew Jr. VIP Jr. VIP Premium Member

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    hi,
    with wordpress I believe you will be able to make it all by yourself.
     
  5. littleg2008

    littleg2008 Senior Member

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    stay away from wordpress, i would advise using interspire shopping cart. as you are going to be selling stuff.

    Much better than wordpress. Your site isnt a blog.
     
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  6. luiza

    luiza Junior Member

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    This is my 2 cents, based on helping a buddy with his massage therapy business...

    Set up your home page as a squeeze page with an irresistible reason why people want to give you their email address. Make sure you set up a google places page so people can find your store.

    Then take the signups from the free offer to a special discount coupon that gives them two coupons, one for themselves and one they can give away.

    Then email them coupons all the time.

    My friend made 40% of his income from selling gift certificates at christmas. If you can partner with another store in the same physical area to sell their gift certificates. Massage places are perfect for this cuz dudes buy their wives these certificates and then 2/3s of the certificates never get redeemed. Restaurants are also good.

    Build your list. That's the #1 thing. You can send the list offers for clickbank products on dog training, etc.

    The reality is most, if not all, brick and mortar stores aren't making any bling from their websites because they think of the sites like a brochure. It's not.

    You gotta use your site to build a list of leads. Why do you think EVERY CPA company is paying for the leads?

    You can even have a contest to give away a free puppy every month to anybody who puts their email in on the front page.

    Put an ad in CL saying free puppy to good home and drive people to your store's squeeze page. They're people looking for puppies already. If they don't get the free puppy they'll at least know about your store.

    Only after they're on your list let them see your store's brochure page.
     
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  7. craigslistguy

    craigslistguy Regular Member

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    set up your home page as a WP site for SEO purposes and then on the Backend put the actual eCommerce store..
     
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  8. souldemon

    souldemon Registered Member

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    You can also open what Jack Mize refers to those "lead valves". This means posting your services on classifieds, youtube, make a google places, etc. This will help bring in different clients from all walks of life.
     
  9. jond1

    jond1 Junior Member

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    Any other suggestions?
     
  10. Autumn

    Autumn Elite Member

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    I would advise selling any left over puppies to your local Chinese takeaway store. Best to get rid of them quick before they get too old, tough and stringy.
     
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  11. Pikachoo

    Pikachoo Junior Member

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    :bonappeti
     
  12. lacy1978

    lacy1978 Junior Member

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    I'm sure you know this, but I would build up the new site on a subdomain or internal folder so you can quickly/easily copy all the pages and text over to the new design. This way you don't lose any link juice (if any) from the current pages.
     
  13. dra$tic

    dra$tic BANNED BANNED

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    I agree that you shouldn't ruin any SEO value or link juice if it is pre-existing, other than that I think WordPress is an efficient choice to deliver all of the things you mentioned.
     
  14. jond1

    jond1 Junior Member

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    I'll tell her to try not sell the old puppies the local Chinese takeout :)
     
  15. talwin

    talwin Registered Member

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    Have you seen any decent wordpress themes lately? I build sites using wordpress all the time and none of them look like a blog.
     
  16. Dan Free

    Dan Free Regular Member

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    For local search, claim your business on Google Places, Yahoo Local and Bing. Optimze these listings with hours, pictures, video, reviews, coupons.

    If you are considering changing the name of this business, it is best to get something like City Keyword. A citykeyword.com website ranks best for local search.
     
  17. NapsteR

    NapsteR Jr. VIP Jr. VIP

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    Try outsourcing everything. If you design in wordpress without any experience, I'm afraid it will not look professional. I can do web designing and seo both. hit me up with pm if you need anything. :D
     
  18. calm ‪‪

    calm ‪‪ Newbie

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    maybe theirs a good reason but why focus on puppies and not dogs? Targeting dogs in general would allow you to reach a wider audience with accessories for all dog ages.
     
  19. Nanashi

    Nanashi Newbie

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    I'm getting some good ideas from this thread... I'm just now dipping into ecommerce, but I put my blog on a separate directory (http://www.mysite.com/blog) and the actual store in the main domain, and use Wordpress for the blog and a shopping cart software for the store, and it seems to be working well in terms of benefitting rankings.
     
  20. iqinx

    iqinx Newbie

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    dont stick to the 90$ website, find someone in this website who could hlpe you set up a website cheaply.