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Help me Validate my Startup Idea (Startup Accelerator Assignment)

Discussion in 'BlackHat Lounge' started by jangozo, Dec 8, 2015.

  1. jangozo

    jangozo Junior Member

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    Hello BHWs,
    Just got accepted in Founders Institute..
    So i am looking for people from online marketing, advertising industry to help me validate my startup conception.

    Its just 4 fast questions so i wont take much of your time.

    PM or SKype me: jangozo

    Thanks in advance for assistance and hope we can all grow together, lets show the world Black Hat Startuping :)):cool:
     
  2. IamNRE

    IamNRE Jr. VIP Jr. VIP Premium Member

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    Ask the questions here :)
     
  3. Oz0102

    Oz0102 Jr. VIP Jr. VIP

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  4. jangozo

    jangozo Junior Member

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    alright thats good option aswell :)

    Questions for Advertisers Segment:

    #1 & #2 Brandvertisor.com (#1 B2B, #2 B2C - have to separate clients needs after interview)
    1. I believe transparency is the biggest issue into internet (display) advertising...
    Where traffic comes from & how much it costs...

    2. Do you experience this problem? Is there any bigger issue that you face into advertising?


    3. What tools & saas are you currently using to find best paid traffic source and best price per quality click?
    Or how do you estimate traffic quality vs traffic price?


    4. I believe most media buyers & paid traffic marketers/agencies & traffic networks experience this issue to find the best targeted Publisher website for their needs, not to mention there is no control over pricing for both sides - publisher & advertiser...

    I am developing a saas to publicly & free list all the top 100 000 publishers in the world, their traffic statistics and the ability to filter matching, direct communication to publisher and flat 10/15 % pricing.
    www.Brandvertisor.com - wireframes just to show how listing & publisher profile will look alike

    5. Do you think my solution will help to fix the problem we discussed? Do you have ideas how it can be improved?
    6. Would you use the free listings to find top publishers for your search criteria and audience and would you register to Brandvertisor network to advertise directly to a specific publisher?
    Would you pay through our network instead of Google Adwords, Bing etc.. if you knew price might actually drop on your side because we charge the publisher flat 10/15 %?

    -----------------------------------------------------------

    Questions for Publishers Segment:

    #3 Brandvertisor.com (Publishers Segment - need their feedback to improve the system)
    1. I believe transparency is the biggest issue into internet (display) advertising...
    As Publisher, You have no control on your earnings or your ads that appear on your website...

    2. Do you experience this problem? Is there any bigger issue that you face into advertising as Publisher?
    3. What tools, saas or system are you currently using to find biggest potential revenues for your website? How can you control your website ads right now?!?
    4. I believe currently both publishers & advertisers have no way to direct communicate and accept on specific ads to be showed at specific publisher.. Neither both sides have clear info on How Much Advertiser Pays & How Much Publisher Gets Paid.

    I am developing a saas to publicly & free list publishers in the world, their traffic statistics and the ability to filter matching, direct communication with advertisers.
    1. Publisher can export his profile as Advertise Here Page/Widget
    2. Publisher gets charged just 10/15 % compared to 30-40 % currently by networks.
    3. Publisher gets RTB synchronization with Double Click, OpenX & Direct Advertiser for best PPC/CPM
    www.Brandvertisor.com - wireframes just to show how listing publisher profile will look alike
    5. Do you think my solution will help to fix the problem we discussed? Do you have ideas how it can be improved?
    6. Would you go to list as publisher for your website profile if its fully free and just gives You ability to have 1, 2, 3... Aswell You are not limited to use only our network.


    THANKS EVERYONE WHO HAS IDEAS AND SUGGESTIONS PLEASE SHOOT THEM! And you can PM, Skype or leave email to get weekly updates by email for my initial supporters :) Its part of Founders Institute Assignment .. so I Really Appreciate all the BHW support guys :)

    Lets change the advertising industry :)
     
  5. jangozo

    jangozo Junior Member

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    Startup Conception in 1 sentence:
    My company, Brandvertisor, is developing a saas to help brands and advertising agencies find the right publisher with matching filters, rating, direct communication and flat pricing. :cool:
     
  6. IamNRE

    IamNRE Jr. VIP Jr. VIP Premium Member

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    1) Not too bothered with where traffic comes from. I do care about how much it cost. But I would not care how much it cost me, if my ROI was greater than my cost. I would not mind paying $5 per click, if that $5 brought me $15 worth of sales.




    2) Profitable, long term, scalable systems. i.e Funnels. I'd also prefer to pay on results rather than on traffic..... i.e pay per conversion/cpa without needing a big ass test budget to get started with a cpa network (this is a major one).




    3) Use FB ads. I use google analytics and FB conversion pixel.




    4) Hmmm.... Not sure that's 100% true, I believe google display planner offers this service.




    5) Not sure I understand you're price.... Flat 15% of what? How much does native ads networks and google charge ?


    I think maybe you need to be talking to media buyers ... we mostly play around with FB ads, Bing ads, Google ads and such on BHW.




    Over all.... I'd say if you could get publishers to agree to offer CPA with a budget of no more than $100/month instead of selling traffic through CPM/CPC, you might be on to something unique that would disrupt the CPA industry and marketing space. Otherwise, you're idea is just another google display tool.


    Just my 2 cents as an advertiser.


    Hope that helps.
     
    • Thanks Thanks x 1
  7. jangozo

    jangozo Junior Member

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    bumpeeengggg.......
     
  8. jangozo

    jangozo Junior Member

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    Who wants to receive email updates once weekly on the startup progress please pm me email.
    Will be happy to get as many critiques & ideas replyes on my advertising startup :)